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Job Description
- As a sharp and creative Ad Copywriter, your primary responsibility will be to craft high-converting ads for various platforms including Meta (Facebook/Instagram), Google, and other paid platforms. You will write compelling ad copy for Facebook, Instagram, Google, and YouTube campaigns to drive performance. Additionally, you will be required to transform ad copy into scripts for graphic designers, providing them with clear guidelines to produce high-quality video ads.
Collaboration with performance marketers, designers, and media buyers will be essential to optimize creative iterations and ensure that storyboards are revised effectively to attract customers and drive clicks. Your role will involve developing scroll-stopping hooks, benefit-driven body copy, and clear CTAs tailored to different funnel stages such as awareness, consideration, and conversion. A/B testing of multiple ad copy versions will be a key part of your responsibilities to identify the most effective messaging strategies.
Adapting tone, length, and structure based on platform requirements and audience behavior will be crucial to maximize ad performance. You will be expected to continuously track performance metrics and optimize copy based on ad analytics including CTR, ROAS, and CPC. Maintaining a deep understanding of the target customer persona and buying triggers will be essential to create compelling ad content that resonates with the audience.
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This is a full-time position that requires a minimum of 3 years of experience in D2C advertising. The work location is in person, and the expected start date is 28/07/2025.,
Skills
TestingGoogle AdsAB TestingPerformance Metrics AnalysisFacebook AdsAd CopywritingYouTube AdsInstagram AdsTarget Audience AnalysisIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
10 Oct 25, 05:13 PM IST
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