Category Manager

Position : Category Manager
Location: Mumbai
Education : MBA
Position Overview
As a Category Manager, youll be the strategic owner of product categories — from inherited disease screening (DGx) to pharmacogenomics (PGx) — responsible for maximizing their commercial success in the market. Youll blend data-driven analysis with market insight, manage product health, and work closely with sales, marketing, operations, and clinical teams to drive growth and adoption.
Key Responsibilities

• Category Strategy & Planning
• Develop and execute category strategies for assigned genomic/diagnostic product lines aligned with overall business goals.
• Analyze market trends, competitive landscape, and customer needs to identify opportunities and risks.
• Set category KPIs and monitor performance metrics such as revenue, margin, and adoption rates.
• Portfolio Management

• Own product positioning, pricing, and life-cycle management for your categories.
• Work with clinical experts and product teams to refine product offerings based on evidence, feedback, and outcomes.
• Support launches of new tests and variants in collaboration with cross-functional teams.
• Go-to-Market & Commercial Enablement
• Partner with marketing to develop compelling value propositions, promotional campaigns, and educational content for clinicians, labs, and partners.
• Equip sales teams with category insights, talking points, and competitive intelligence.
• Support key account efforts with relevant data, case studies, and market analysis.
• Cross-Functional Collaboration
• Liaise with R&D, operations, and analytics teams to ensure product availability, quality, and reporting standards.
• Provide insights to inform technology, data, and service enhancements based on field feedback.
• Champion category needs in internal planning and prioritization forums.
• Customer & Stakeholder Engagement
• Engage with clinical partners, institutional customers, and channel partners to understand needs and build category-specific solutions.
• Attend industry events, conferences, and forums to represent Identifi and gather market intelligence.

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What We Are Looking For

• 3–6+ years in category, product, or commercial roles — ideally in diagnostics, healthcare, med-tech, or biotech sectors.
• Deep understanding of healthcare markets, clinical workflows, and product commercialization.
• Excellent analytical, strategic planning, and project management skills.
• Strong communication skills with an ability to influence cross-functional stakeholders.
  

Additional Information

• This position will require travel for conferences, CMEs, RTMs, and other events.
• Flexibility to work outside regular business hours may be required to support business operations.
  

Skill For Success
Trade Marketing, Customer Insights; Category Analysis, Collaboration and partnership skills, Channel strategy, Digital analytics, growth marketing, brand communication and PR
Skills: category manangement,pnl,portfolio management,gtm,building diagnostics,healthcare,kpi