Assistant Vice President

Position - Assistant Vice President (Lead - DIY Engagement)

Job Role -

1. Digital Engagement & Drop-off Recovery

• End-to-End Digital account opening engagement: Design and execute digital journeys ensuring 100% autonomous account opening without any manual intervention.
• Automated drop communication journeys: Build hyper-personalized, behavior-triggered WhatsApp, SMS, and email retargeting workflows
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  Process Optimisations: Deploy exit-intent interventions, gamified progress trackers, interactive tools like WhatsApp chat bot etc.

2. Competitor Benchmarking & Journey optimisation

• Market Analysis: Conduct continuous benchmarking against best-in-class global fintechs and digital banks and tech enhancements.
• Tech Modernization: Lead the integration of tech enhancements for overall customer experience and reduction in time taken to complete the account opening.

3. DAO Cost Optimization & Operations

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• Call connectivity: Work on data analytics & new tech interventions to increase call connectivity %. Deploy new innovations like SDK calling; WhatsApps calling effectively.
• Cost Reduction: Minimize Cost-per-Account (CPA) through process optimisations, data base prioritisation, new tech deployment like whats-app chatbot, RM chat bot, voice bots etc.
• Own & drive monthly & quarterly revenue targets for 250+ DAO team in line with organisational objectives.

4. Agentic AI & Call Analytics Delivery

• Agentic AI Deployment: Implement autonomous AI agents capable of assisting customers with end to end queries wrt account opening, Activation & Revenue generation.
• Deployment of AI tools for real-time call analytics for customer intent and sentiment - close feedback loop with acquisition channels, RM feedback, areas of improvement & training requirements.