Assistant Brand Manager Marketing

Key Responsibilities:

Brand Communication & Campaign Management

• Plan and execute 360° marketing campaigns across digital, social, influencer, and offline channels
• Develop compelling brand messaging aligned with brand positioning
• Manage campaign calendars and ensure timely execution

Content & Creative Strategy

• Collaborate with creative teams/agencies to develop high-quality content (visuals, videos, copy)
• Ensure consistency in brand tone, voice, and guidelines across all touchpoints
• Contribute to storytelling for product launches and brand campaigns

Digital & Social Media Marketing

• 
  Drive social media strategy and execution
• Align with performance marketing teams to meet business objectives
• Monitor trends and leverage them for brand engagement

Influencer & Partnership Marketing

• Identify and collaborate with influencers, athletes, and brand ambassadors
• Manage influencer campaigns end-to-end, including execution and performance tracking

Cross-functional Collaboration

• Work closely with product, category, performance marketing, and sales teams
• Coordinate with external agencies for creative and media deliverables

Performance Tracking & Insights

• Track campaign performance (engagement, reach, conversions, ROI)

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• Derive insights and optimize campaigns
• Conduct competitor and market analysis

Requirements:

• 3–5 years of experience in brand/digital marketing
• Experience in FMCG/D2C/fitness/nutrition preferred
• Strong understanding of social media and content trends
• Good communication, stakeholder management, and analytical skills

Preferred:

• MBA in Marketing
• Experience with agencies and influencers
• Interest in fitness/lifestyle domain