Performance Marketing Specialist - Google Ads

Company: Healthus.ai

Location: Bandra, Mumbai, India

Experience: Minimum 3 years

Employment Type: Full-time

Designation: Performance Marketing - Google Ads

About Healthus.ai

Healthus.ai is a leading digital agency dedicated to healthcare marketing. We help doctors, hospitals, and healthcare institutions across India grow their digital presence and drive patient acquisition through strategic website development, SEO, content, social media, and paid marketing campaigns.

Role Overview

We are seeking a highly motivated and data-driven Performance Marketing Executive to join our team. The ideal candidate should have at least 1 year of experience managing paid advertising campaignswith a strong focus on Google Adsto drive lead generation and improve ROI for healthcare clients.

Key Responsibilities

-Plan, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.

-Monitor and optimize campaign performance to achieve CPL, ROAS, and conversion goals.

-Conduct in-depth keyword research, audience segmentation, and A/B testing for ad copy and creatives.

-Work with analytics platforms like Google Analytics, Google Tag Manager, and platform-specific dashboards to track results.

-Collaborate with designers and content creators to produce high-converting landing pages and ad creatives.

-Generate weekly/monthly reports, insights, and optimization recommendations for internal and client review.

-Stay updated with the latest algorithm changes, platform updates, and digital trends in performance marketing.

-Coordinate with internal teams (SEO, Social Media, Design) to align campaign strategies.

Requirements

-Bachelors degree in Marketing, Digital Media, or a related field.

-Minimum 3 years of hands-on experience with Google Ads and/or Meta Ads Manager.

-Solid understanding of Google Ads Manager, Google Analytics, and performance metrics.

-Strong analytical skills and a detail-oriented mindset.

-Knowledge of conversion tracking, pixel setup, UTM tagging, and CRM integration.

-Ability to handle multiple ad accounts and campaigns simultaneously.

-Excellent communication and presentation skills.

Preferred Qualifications

-Google Ads or Meta Blueprint certification.

-Experience in healthcare, wellness, or clinic marketing campaigns.

-Familiarity with tools like Unbounce, Webflow, or other landing page builders.

-Understanding of full-funnel marketing, retargeting, and customer journey mapping.

What We Offer

-A chance to work on high-impact healthcare campaigns.

-Exposure to large-budget accounts and advanced tools.

-Opportunity to collaborate with doctors, marketing strategists, and creative professionals.

-A dynamic work culture that encourages testing, learning, and innovation.

Perks & Benefits

-Competitive salary.

-Health-focused, collaborative work environment.

-Access to learning resources and certification support.

-Flexible work policies.

-Real impact on healthcare delivery and digital growth.