GTM Product Manager(Ed Tech)

About Hero Vired:

Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group

Hero Vired is a premium learning experience offering industry-relevant programs and world-class partnerships, to create the change-makers of tomorrow.

At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn. Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.

The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.

For detailed information, visit Hero Vired

Role : GTM Product Manager

Job Type: Full Time (Work From Office)

Location: Delhi (Sultanpur)

Experience: 2-3 Years

Department : Product

Role Overview:

As a GTM Product Manager, you will be responsible for strategizing and executing go-to-market plans for our online degrees, courses, and certifications. You will play a crucial role in defining the customer journey, optimizing conversion funnels, and ensuring our product-market fit is strong. You should have a deep understanding of the online learning landscape, including different product offerings, target audiences, and competitive positioning.

Key Responsibilities:

• Develop and execute GTM strategies for online courses, certifications, and degree programs.
• Own and optimize acquisition, engagement, and conversion funnels, leveraging data-driven insights.
• Define and track key performance metrics (KPIs) to measure GTM success and product adoption.
• Collaborate with cross-functional teams, including marketing, sales, content, and tech, to ensure seamless execution of GTM plans.
• Conduct market research to understand competitive positioning, user needs, and emerging trends in the online learning space.
• Optimize lead nurturing strategies and implement A/B testing to improve conversion rates.
• Work closely with product and engineering teams to ensure alignment between product development and market needs.
• Drive customer insights and feedback loops to refine product offerings and enhance user experience.
• Develop and implement SEO and SEM strategies to grow organic traffic and improve discoverability.
• Leverage content marketing, keyword research, and backlink strategies to enhance organic growth.

• 2-3 years of experience in an Ed-Tech company, specifically in a product or growth-related role.
• Strong understanding of the online learning landscape, including degree programs, certifications, and courses.
• Proven expertise in managing product marketing funnels, conversion rate optimization, and data-driven decision-making.
• Hands-on experience with marketing analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms.
• Strong understanding of SEO and SEM, with experience in growing organic traffic.
• Ability to work in a fast-paced environment and drive projects from ideation to execution.
• Excellent communication and stakeholder management skills.
• Familiarity with A/B testing, customer segmentation, and marketing automation tools is a plus.

Why Join Us

• Be part of a high-growth EdTech company shaping the future of online learning.
• Work with a passionate and talented team focused on impact and innovation.
• Competitive salary and benefits, along with opportunities for career growth.

If you are a data-driven, growth-focused product manager with a passion for online education, we&aposd love to hear from you!