Expansion Manager

Location: Jaipur

Department: Business Expansion / Retail Operations

Industry: Retail / FMCG / QSR / Hospitality (As applicable)

Job Summary:

We are seeking an experienced Expansion Manager to lead our store expansion efforts, ensuring seamless new store openings while driving brand visibility through BTL (Below-the-Line) marketing strategies. The role requires a strategic thinker with strong project management skills, a deep understanding of retail operations, and expertise in local market activation.

Key Responsibilities:

1. BTL Marketing & Local Store Marketing (LSM)

• Develop and execute BTL marketing strategies to drive footfall and brand awareness for new and existing stores.
• Plan and oversee activations such as in-store promotions, local events, influencer collaborations, community engagement, and sampling campaigns.
• Coordinate with agencies and vendors for printing, branding, promotional materials, and event execution.
• Implement hyperlocal digital and offline campaigns, including flyers, hoardings, radio ads, in-mall promotions, and partnerships.
• Analyze the effectiveness of BTL campaigns and optimize strategies for better ROI.

2. Budget & Performance Management

• Prepare and manage expansion budgets, ensuring cost efficiency in store openings and marketing activities.
• Track and report key performance metrics related to store performance, marketing impact, and customer acquisition.
• Identify opportunities to enhance profitability and store success post-launch.

3. Stakeholder & Vendor Management

• Liaise with landlords, brokers, legal teams, and government bodies for smooth store launch approvals.
• Build relationships with local communities and business associations for brand integration.
• Manage third-party vendors, contractors, and marketing partners to ensure project execution.

Key Skills & Qualifications:

• Bachelors/Masters degree in Business, Marketing, Retail Management, or related field.
• Proven expertise in BTL marketing, store promotions, and hyperlocal marketing strategies.

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• Strong project management, negotiation, and budgeting skills.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Willingness to travel for site visits and store launches.

Preferred Experience:

• Experience in Retail, QSR (Quick Service Restaurants), FMCG, or Hospitality industries.
• Hands-on experience in executing on-ground activations and promotional events.
• Understanding of consumer behavior and local marketing trends.

Why Join Us

• Be a key player in a fast-growing brand with aggressive expansion plans.
• Work on exciting store launches and brand-building initiatives.
• Opportunity to shape market presence through innovative marketing strategies