Performance Marketing & Growth Specialist

We are seeking an experienced Performance Marketing & Growth Professional (57 years) to bring a digital-first, FMCG-style growth mindset to our metals & mining business. This role focuses on enhancing digital presence, driving demand generation, and building brand trust in a traditional B2B category.

Key Responsibilities

• Develop and execute marketing strategies for customer acquisition and market growth. Proficiency in balancing brand building & performance marketing.
• Develop and execute digital & performance marketing campaigns across Meta, LinkedIn, and Google Ads.
• Apply FMCG marketing principles to simplify complex products and build brand recall.
• Design lead-generation funnels for dealers, distributors, traders, and MSMEs. Understanding of fragmented, relationship-driven B2B markets.
• Create and guide content strategies
  
  for trust-building (quality, reliability, certifications, logistics) and engagement.
• Leverage data & analytics for gathering market intelligence & customer insights, campaign optimization and ROI tracking.
• Collaborate with sales, operations, and leadership to align growth initiatives.

Required Experience & Skills

• 57 years of overall marketing experience.
• FMCG or consumer-driven industry background (preferred).
• Competitor benchmarking and market monitoring capabilities. Familiarity with marketing metrics such as CTR, CPL, CAC, conversion rates.
• Hands-on expertise in digital & performance marketing (not just strategy).
• Strong B2B marketing experience for

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  small and mid-sized customers.
• Proficiency in Google Analytics, ad platform dashboards, and reporting tools.
• Excellent copywriting and communication skills.
• Entrepreneurial and growth-oriented mindset
• Willingness to experiment and challenge traditional approaches
• Comfortable working in a volatile, price-driven industry
• Execution-focused with high ownership

Preferred Qualifications

• Experience with WhatsApp Business marketing.
• Familiarity with CRM tools (Zoho, HubSpot, Salesforce).
• Exposure to regional/local market marketing