Marketing Segmentation Specialist

What will you do

• Apply marketing principles and campaign strategies to manage audience segmentation.
• Collaborate with marketing teams to understand campaign objectives and translate these into audience segments.
• Communicate effectively with both technical and non-technical stakeholders.
• Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures.
• Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes.

What will you need

Must Have Skills

• Proficiency in marketing principles and campaign strategies.
• Ability to collaborate and communicate effectively with diverse stakeholders.
• Familiarity with PII data storage, transfer, and disposal procedures.
• Experience in and working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling).

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Good to have Skills

• Experience with Lead nurture workstreams.
• Experience with data modelling and creation of audience cohorts to optimize reach.
• Experience with importing audiences or connecting to external systems through APIs (such as Postman).
• Working knowledge of JavaScript.
• Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions.