Team Lead - Email Marketing

HomeFitt

Digital Marketing/Marketing

98+ Applicants

Posted: 8 months ago

5-9 years

Hyderabad, Telangana

Work from Office

Posted: 8 months ago

Applicants: 98+

Job Description

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Job Description

You are a strategic and data-driven Email Marketing Expert responsible for leading email marketing efforts within the company. Your main focus will be on developing, executing, and optimizing targeted email campaigns to drive customer engagement, nurture leads, and enhance brand awareness.
Your responsibilities include developing and managing email marketing campaigns tailored to various customer segments such as homeowners, designers, contractors, builders, and fabricators. You will also be in charge of implementing automated email workflows including welcome sequences, lead nurturing, abandoned cart recovery, and post-purchase follow-ups.

Collaboration with the creative team is crucial as you will work closely with them to develop compelling email content, visuals, and templates that align with the brand identity. Personalizing content based on customer segmentation and behavioral triggers will also be part of your role.
List management and segmentation will be essential as you will need to build and maintain email subscriber lists, ensuring proper segmentation based on engagement, industry role, and buying behavior. Implementing best practices for list hygiene to comply with GDPR and CAN-SPAM regulations is also required.
Performance analysis and optimization are key aspects of your role where you will track metrics such as open rates, CTR, conversions, and ROI. A/B testing subject lines, content, and send times to improve performance will be part of your regular tasks. Utilizing analytics to refine targeting strategies and improve engagement rates is also crucial.

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You will need to collaborate with the sales team to ensure seamless integration between email marketing and CRM tools. Syncing email campaigns with broader marketing initiatives such as social media, website, events, and promotions is also necessary.
The ideal candidate should have proven experience (5-8+ years) in email marketing, preferably in the home improvement, luxury goods, or real estate industry. Strong understanding of email automation platforms like HubSpot, Mailchimp, Klaviyo, or similar is required. Proficiency in HTML/CSS for email customization is a plus. Experience with CRM platforms and customer segmentation strategies is also essential.
An analytical mindset with the ability to interpret data and drive actionable insights is crucial for this role. You should be a creative and strategic thinker with excellent copywriting skills. Familiarity with industry compliance standards such as GDPR and CAN-SPAM is also necessary for this position.,

Skills

CopywritingEmail MarketingHubspotMarketing CampaignsMediaOptimizationMarketingCompliance StandardsHTMLCSSEmail MarketingCRM PlatformsCampaign StrategyIntegrationList ManagementPerformance AnalysisCRM AlignmentCopywritingAnalytical SkillsContent CollaborationCustomer Segmentation

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Important dates & deadlines?

Application Deadline

23 Oct 25, 05:23 PM IST

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