Brand Manager - ME

Role: Senior Brand Manager (Mamaearth)

Location - Gurgaon

Role Overview:

Own the Umbrella brand campaigns and brand purpose initiatives.

Responsibilities:

• 
  Understand the market and brand in detail
• Strong analytical and creative ability
• Clear plan on how to win in the market against competition, in a given category
• Plan & execute 360* marketing campaigns for our brands, with clear goals and metrics in mind
• Clear understanding of the digital space and digital campaigns
• Work with cross-functional teams to think of levers to lift the brand and grow it
• Growth mindset and ambition to take ambitious targets
• Strong bias for action and quick action

Qualification:

• Masters degree in management/marketing, preferably from Tier 1 institutes
• Experience: 3-5 years of marketing experience where brand campaigns have been managed
• Preferred - Experience in hair categories
• Strong analytical bent of mind, to lay out clear brand strategy
• Digital media understanding, planning and evaluation.
• Strong creative sensibilities
• High ownership and passion, and fast action ability
• Ability to work with multiple stakeholders/agencies.