Copywriter

About the Role

We are looking for a Content Specialist to drive end-to-end content for our D2C business, with a strong focus on performance-driven content across Meta platforms.

Key Responsibilities

• Own and manage all content streams — website content, marketing copy, scripts, and social media content
• Create high-performing ad scripts and creatives for Meta (Facebook & Instagram) campaigns
• Work closely with the D2C and performance marketing (Meta) teams
  
  to develop conversion-focused content
• Write clear, engaging, and brand-aligned website and product copy
• Conceptualize and execute social media content in line with brand and performance goals
• Continuously optimize content based on performance metrics and insights

Requirements

• 3–4 years of experience in D2C / performance content roles
• Strong experience in writing

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  ad copies, scripts, and digital content
• Hands-on experience working with Meta (Facebook & Instagram) marketing teams
• Understanding of performance marketing metrics and content optimization
• Excellent communication and storytelling skills

Preferred

• Experience in beauty, personal care, or D2C brands
• Ability to work in a fast-paced, high-growth environment