Email Marketing Executive

Skills:
Email Campaign Management, Marketing Automation, Email Copywriting, Email Analytics, List Segmentation, A/B Testing, CRM Integration, HTML/CSS Knowledge,
The Email Marketing Executive will manage and optimize email marketing campaigns to increase audience engagement, improve deliverability, and drive conversions.
This includes email warm-up techniques, campaign execution, list management, and reporting.
The candidate will ensure compliance with email marketing best practices and continuously refine strategies for maximum impact.
Key Responsibilities
Campaign Management:Plan, create, and execute end-to-end email campaigns.Develop compelling email content and templates using email marketing tools.Segment lists to ensure precise targeting and personalization.
Email Warm-Up:Implement email warm-up strategies for new or low-reputation email domains.Gradually increase sending volumes while monitoring deliverability metrics.Use tools like Warmbox, Lemlist, or Mailreach to maintain sender reputation.Identify and resolve issues affecting inbox placement.
Database Management:Manage and grow email subscriber lists.Clean and verify email lists to reduce bounce rates and improve deliverability.Ensure compliance with GDPR, CAN-SPAM, and other email regulations.
Analytics and Reporting:Track performance metrics like open rates, click-through rates (CTR), and conversions.Generate detailed reports and offer actionable insights for campaign optimization.
Optimization and Testing:Conduct A/B testing on subject lines, CTAs, and email content.Optimize email designs for mobile responsiveness and accessibility.Continuously refine warm-up processes to ensure long-term deliverability success.
Tool Utilization:Use platforms like Mailchimp, HubSpot, or Klaviyo for campaign management.Leverage email warm-up tools to establish and maintain high sender reputation.
Requirements Experience: 1.52.5 years in email marketing or a related field.
Skills
Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot).
Experience with email warm-up tools and practices.Knowledge of email protocols (SPF, DKIM, DMARC).
Familiarity with HTML/CSS for email template design.Strong analytical and problem-solving skills.
Qualifications
Bachelors degree in Marketing, Communications, or related field.Certifications in email or digital marketing (preferred).
Key CompetenciesExcellent written communication and copywriting skills.
Detail-oriented with the ability to manage multiple campaigns.
A data-driven mindset with a focus on results and optimization.
Knowledge of email deliverability best practices.