Head - Media Relationship & Trade Marketing

- Build a Strong Relationship Organisation: The incumbent should have a strong existing relationship with Top 10-15 Media Agencies and carry this to her/his work scope. S/he is expected to build a strong relationship-based organization that will go beyond daily transactions, but at the same time, the role will also drive broader Business objectives (Like total revenue growth and specific objectives for the top 10- 15 Media Agencies).
- Grow Mindshare & Future Business: Work closely with Sales Heads and Function Heads to grow the mindshare for BCCL and its brands to augment current business and help grow future business.
- Develop Trade Marketing Strategies: Create and implement targeted trade marketing plans to maximize print media product placement, visibility, and sales through our agencies.
- Campaign Development: Design and manage B2B campaigns and promotions, including point-of-sale materials, pitches, and innovations for print media products with creative team / creative agency.
- Sales Support & Channel Management: Work closely with sales teams to provide marketing support, tools, and materials that facilitate sales growth and channel expansion. Oversee and optimize relationships with media agencies, which can help improve future growth.
- Market Intelligence: Have deep understanding and conduct market research and analysis to identify trends, opportunities, and challenges within the print media distribution landscape
- Budget Management: Develop, manage, and report on the trade marketing budget, ensuring optimal allocation of resources and measurable return on investment
- Brand Positioning: Ensure consistent brand messaging and positioning across all trade channels, collaborating with brand and marketing teams to align strategies. This role will cut across all brands of BCCL including The Times of India, Economic Times, Navbharat Times and Maharashtra Times.
- Event and Activation Management: Plan and execute trade shows, events, and partner activations to drive engagement and sales within the print media sector
- Make Print Aspirational: Work with Partners in making Print aspirational and also educate young media planners about the effectiveness and efficacy of Print by creating collaborative workshops with partner agencies and internal teams.
- Team Leadership: Lead, mentor, and develop a team of trade marketing professionals, fostering a culture of collaboration and continuous improvement - Performance Analysis: Monitor and analyze the effectiveness of trade marketing initiatives, providing actionable insights and recommendations for improvement
- Cross Functional Collaboration: Scheduling regular cross-functional meetings-such as weekly check-ins or brainstorming sessions-e