Job Description
Company: 1Buy.ai
Location: Delhi
Position: VP Marketing
Experience: 6-10 years of hands-on marketing experience
About 1Buy.AI
1Buy.AI is one of the fastest-growing startups, founded by visionary entrepreneurs with a proven track record of multi-billion dollar exits. We are at the forefront of a revolution, leveraging cutting-edge AI to redefine the future of the supply chain in the worlds second-fastest-growing industry: electronics manufacturing.
With Indias electronics manufacturing sector poised to reach a trillion-dollar revenue by 2031, growing at an explosive 35% CAGR, this is a once-in-a-generation opportunity. At 1Buy.ai, you wont just have a job; youll gain the mindset, exposure, and ownership to think and act like a true entrepreneur. We are selectively curating a team of exceptional talent ready to build the future.
Role Overview: The Brand Builder
We are seeking a dynamic, hands-on VP of Marketing to architect our brand. This is a foundational role for a creative and strategic individual who eats, sleeps, and breathes marketing. You will be the one-person engine room, responsible for everything from our digital presence and website UX/UI to crafting killer decks and generating high-quality leads.
If you are a marketing all-rounder with about 5 years of experience from a premier institute like MICA, or similar marketing/media colleges, or top MBA schools, and you love turning ideas into impactful execution, this is your playground.
Key Responsibilities: Your Playbook
- Digital Marketing & Lead Generation:
- Develop and execute a full-funnel digital marketing strategy (Ai Agentive led, SEO/SEM, Social Media, Email Marketing) to build a robust sales pipeline.
- Own the lead generation function, using data-driven approaches to attract and convert our target audience of CXOs and procurement heads in the electronics manufacturing industry.
- Apply knowledge of agentive sales principles to create marketing assets that actively guide prospects through the buyers journey.
- Brand Identity & Creative Execution:
- Own and evolve the 1Buy.ai brand identity across all touchpoints.
- Hands-on creation of compelling marketing collateral: sales decks, one-pagers, case studies, and video scripts.
- Conceptualize and produce high-quality explainer videos, product demos, and testimonial videos to simplify complex AI-driven value propositions.
- Website & User Experience (UX/UI):
- Take charge of our website as a brand extension. Work with developers to manage updates, optimize user flow, and ensure the UX/UI is intuitive and effective.
- Sales Enablement:
- Be the strategic partner to the sales team by providing them with the tools, content, and data they need to close deals faster.
- Develop targeted content for each stage of the sales cycle.
- Events and PR:
- Manage large scale events single handidly: domestic and global
- Manage vendors
- AI first: Someone very keen and passionate around AI and appreciates use of AI tools for marketing
- A Doer, Not Just a Director: You are hands-on and love creating things. Youre as comfortable writing a copy as you are designing a slide or analyzing a Google Analytics report.
- Creative Storyteller: You have a portfolio that showcases your skill in branding, deck creation, and video storytelling.
- Digital Native: You have deep, hands-on experience with AI tools, digital marketing tools, SEO, and lead gen tactics.
- UX-Focused: You have a strong sense of user experience and understand how website design influences conversion.
- Strategic Mindset: You can see the big picture but are obsessed with the details that make it happen.
- An Alumnus of Excellence: You have a degree from a premier institution like International education, MICA, S.P. Jain, IIMs, MDI, or similar, or are an exceptional graduate with a proven track record.
Looking to get Placed? Try our Placement Guarantee Plan
- Bachelors degree required; MBA or specialized degree in Marketing/Mass Communication from a premier institute is a strong plus.
- 6 to 10 years of proven, hands-on experience in a marketing role where you were directly responsible for deliverables like digital campaigns, branding, and content creation.
- A strong portfolio is a must-have. Show us what youve built.
- Experience in B2B SaaS, tech, or a fast-paced startup environment is highly advantageous.
- Wealth Creation: Receive valuable stock options in a high-growth startup, offering life-changing financial upside.
- Ownership & Impact: This is not a support function. You will own the marketing function and have a direct impact on the companys growth trajectory. One person leads the full department.
- High Incentives & Fast-Track Growth: Attractive variable pay linked to performance and unparalleled career acceleration.
- Learn Cutting-Edge AI: Immerse yourself in the world of AI and gain skills that will define the future.
- Learn from the Best: Work directly with and learn from top-league entrepreneurs who have built billion-dollar companies.
- Build Your Legacy: Be the person who built the 1Buy.ai brand from the ground up.
Required Skills
[proven, hands-on experience in a marketing role where you were directly responsible for deliverables like digital campaigns, branding, and content creation.]
Additional Information
Top Pedigree
Skills
SalesLead GenerationMarketing StrategySales CycleSales TeamIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Important dates & deadlines?
Application Deadline
26 Jun 26, 04:25 PM IST
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