Sales Marketing Manager

Job Summary:

The Sales and Marketing Operations Lead will play a strategic and hands-on role in shaping and executing the companys global go-to-market strategy. This senior-level role will oversee both sales and marketing operations with a focus on improving pipeline data quality, managing our Salesforce architecture, and co-owning Account-Based Marketing (ABM) campaign execution. This individual will serve as a connective tissue between marketing, sales, and business development across our global officesensuring operational excellence, strong cross-functional alignment, and a data-driven approach to scaling our enterprise sales motion.

This person will directly manage sales operations personnel based in India and be responsible for mentoring them in task execution and strategic thinking. They will also work closely with global leadership to refine workflows, forecast pipelines, and support the continued transformation of sales and marketing into a unified revenue-driving engine.

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

Key Responsibilities:

Leadership & Team Management

• Manage and mentor a team of Sales Operations and Associate Market Research Analysts.
• Coach team members to elevate their skills from tactical task execution to strategic contribution.
• Foster a high-performance, collaborative, and communicative culture across global teams.
• Conduct regular performance reviews and help define professional development paths. Sales & Marketing Operations Strategy

• Own global pipeline data hygiene, sales forecasting workflows, and attribution modeling.
• Develop and enforce SLAs between marketing, SDR, and field sales teams.
• Serve as the key operations partner to sales leadership, including Business Development and Account Executives.
• Integrate global operational processes to drive consistency, transparency, and accountability.

CRM & Tech Stack Ownership

• Serve as primary Salesforce architect for all configuration, workflows, and automation.
• Administer and optimize marketing tech stack including HubSpot, Demandbase, and LinkedIn Ads.
• Ensure seamless integration between systems and clear reporting on ABM efforts.
• Manage access control, permission sets, roles, and security within Salesforce.

ABM and Digital Marketing Execution

• Co-own ABM campaign orchestration including audience segmentation, performance tracking, and reporting.
• Partner with the content and digital marketing teams to manage and update WordPress landing pages.
• Assist in the orchestration and optimization of key digital programs to support enterprise pursuit strategies.

Analytics, Reporting & Forecasting

• Build and maintain dashboards that provide visibility across marketing and sales performance.
• Deliver actionable insights that influence pipeline strategy, campaign effectiveness, and revenue planning.
• Support data harmonization and campaign tracking across CRM and marketing platforms.

Required Experience & Qualifications:

• 6+ years in sales, marketing, or revenue operations in an enterprise software environment.
• Strong working knowledge of Salesforce, HubSpot, Demandbase, and digital marketing channels.
• Proven experience leading teams, preferably across global time zones.
• Experience managing or co-owning ABM programs.
• Hands-on expertise in Salesforce architecture, workflows, flows, rules, and custom field design.
• Strategic thinker who enjoys solving problems, simplifying processes, and mentoring others.
• Bachelors degree or equivalent experience; Salesforce Admin certification preferred.