Business Development Manager

Role - Drive sales growth and market expansion of CNC cutting machines across multiple verticals (Garment, Automotive, Footwear, Signage, Packaging, Foam, Interiors and Office Space, Gasket & Seals, Rubber Processing, and Industrial Automation). The role involves strategic planning, client acquisition, and execution of sales targets aligned with IKONs vision of becoming a market leader.

Key Responsibilities

1. Sales & Market Development

• Identify and develop new business opportunities in target industries.
• Work on IKONs B2B Platform Leads and Inside Sales Leads.
• Build and manage a robust sales pipeline for the IKON Product Portfolio.
• Conduct product demonstrations and technical presentations.
• Achieve monthly, quarterly, and annual sales targets.

2. Client Relationship Management

• Develop long-term relationships with key accounts and decision-makers.
• Negotiate pricing and service agreements.
• Ensure high customer satisfaction through proactive support and after-sales service coordination.

3. Market Intelligence & Strategy

• Analyse competitor benchmarking and market trends.
• Collaborate with Inside Sales Team and Management to design pricing strategies and promotional campaigns.

4. Partnership Engagement

• Identify, Evaluate and onboard Vertical-wise Project consultants.
• Build partnerships with Vertical-wise Industry associations.
• Represent IKON at industry forums to enhance brand visibility

5. Technical Demo & Commercial Support

• Work closely with technical teams to address client demos of machines.
• Prepare cost models, ROI analyses, and solution proposals for clients.

6. Reporting & Documentation

• Maintain CRM records, sales reports, and pipeline dashboards.
• Provide weekly and monthly performance updates to management.
• Document client feedback and suggest product improvements.

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Key Responsibility Areas (KRA)

1. Sales Growth - Achievement of sales targets (monthly/quarterly/annual)
2. Market Expansion - Number of new accounts acquired, industry verticals penetrated
3. Client Retention - Repeat orders, customer satisfaction scores
4. Partner Engagement - Number of active channel partners onboarded
5. Market Intelligence - Quality of competitor analysis and actionable insights
6. Technical Support - Resolution time for client issues, successful demos
7. Reporting - Accuracy and timeliness of sales reports

Qualifications & Skills

• Bachelors degree in Engineering/Business; MBA preferred, but experience will be valuable.
• 2–3 years of experience in industrial equipment sales (preferably CNC/automation).
• Strong technical understanding of CNC cutting machines.
• Excellent communication, negotiation, and presentation skills.
• Ability to travel extensively.