Market Research Lead

Job Title: Market Research Lead

Location: Kolkata, India (Hybrid)

Reporting To: Director, Demand Generation

About iMerit :

iMerit is a leading AI solutions company, delivering high-quality data for machine learning and

artificial intelligence applications. Our data labeling technology and GenAI services are utilized

by Fortune 500 companies across various industries, including precision agriculture,

autonomous vehicles, commerce, geospatial, medical AI, and technology.

About the Role :

The Marketing Research Lead will play a crucial role in supporting iMerits global marketing and

sales organization by supporting diverse marketing initiatives by identifying right target

accounts, contacts and use cases specific to these accounts. This role will enable our sales and

marketing functions to enhance marketing effectiveness, improve lead generation, and provide

actionable insights to support sales pipeline development.

Responsibilities

Lead Generation:

• Research industries and companies to identify product-market fit and revenue scaling opportunities. KPI: Number of new opportunities identified per month.
• Identify key contacts within target companies using specific personas and titles for outbound marketing and sales. KPI: Number of key contacts identified and added to the CRM per week.
• Identify use cases in each account which helps in personalizing the interactions

Market Research:

• Conduct competitor analysis to understand offerings and market positioning. KPI:

Completion of competitor analysis reports (with actionable insights) on a

quarterly basis.

• Utilize web-based tools for information gathering and data scraping to build

potential lead lists. KPI: Number of qualified leads generated via data scraping

tools monthly.

• Look for intent signals to identify the accounts having higher possibility of

conversion. KPI: Number of accounts flagged based on intent signals per month.

• Prioritize the use cases based on performance and inputs from Sales

Marketing Support:

• Collaborate with marketing to ensure accurate lead management tracking and

revenue attribution. KPI: Accuracy rate of lead tracking reports (target: 95%

accuracy).

• Track the quality and performance of accounts and contacts and share quarterly

report. KPI: Number of actionable insights generated from data analysis per

quarter.

• Provide valuable information on contacts and companies to assist the sales team.

KPI: Average feedback score from the sales team on the quality of information

provided (on a scale of 1-10) with target > 7

• Understanding of marketing campaigns (email, outbound) for the contacts and

accounts mined and some part of execution using marketing tools. KPI: Number

of campaigns where contact insights were used and the conversion rate of those

campaigns.

Working Approach

• Work on alternating Saturdays from home or occasionally in the office.
• Travel when needed (at least once in a quarter)
• Adaptable hours to connect with global teams.
• Proven ability to thrive in a self-starting environment.
• Comfortable working with data and attention to detail.
• Strong organization and time management skills.

To be Successful

• Be Proactive: Take action to find new opportunities
• Be Curious: Demonstrate a desire to learn about industry trends and technology.
• Be Insightful: Identify growth opportunities for iMerit in new markets or
• industries.
• Detail-Oriented: Ensure accuracy in reporting and thoroughness in all work.
• Problem Solver: Understand client/stakeholder needs and present solutions
• effectively.
• Insight Focused: Analyze performance and suggest improvements.

Qualifications

• 3-5 years of relevant experience in research, lead generation, or revenue

operations

• Minimum of 3 years in a multinational company and working with global

stakeholders and teams.

• Bachelors Degree in Engineering, Data Analytics, Business Administration, or a

related field.

• Prior experience in database tools like zoominfo, SalesNavigator, Apollo, or Lusha
• Experience in data analysis and reporting, including dashboard creation.
• Strong analytical skills and ability to prioritize multiple projects.
• Demonstrated ability to navigate ambiguity, solve problems and present clear

solutions.

Preferred Experience

• Understanding of database and tools to mine the database.
• Reporting skills on database snapshots and reporting in Salesforce or equivalent

tools.

• Strong project management and collaboration skills working with a variety of

departments and stakeholders.

• Strong English communication skills (written, verbal, negotiation and challenging

capabilities).

• Experience in researching market trends in AI/Machine Learning/Data Science.

Learn more about us at iMerit Website and watch our journey on YouTube.