Assistant Manager Marketing Communications

Role Overview

We are looking for a high-potential professional to join the Marketing Communications team as an Assistant Manager – Communications. The ideal candidate is creative, articulate, digitally fluent, detail-oriented, and passionate about building impactful communication that strengthens our brand, culture, and employee experience.

This role offers an exciting opportunity to work closely with the Communications Lead and support a wide range of initiatives including corporate communications, internal communications, leadership messaging, content creation, employee engagement, employer branding, change management communications, social media, and brand storytelling.

This is a hands-on role that requires exceptional writing skills, curiosity, ownership, speed of execution, and the ability to translate business context into engaging and meaningful communication.

Key Responsibilities

Content & Communication

• Draft, edit, and proofread internal communications, newsletters, leadership messages, campaign copy, emailers, event invitations, posters, social media content, and intranet articles.
• Develop compelling communication assets for employee engagement, organizational initiatives, culture-building, and leadership communication.
• Convert stakeholder inputs into clear, concise, and impactful communication.
• Ensure consistency in tone, language, formatting, grammar, and brand voice across all communication channels.

Campaigns & Employee Engagement

• Support the planning and execution of internal communication campaigns focused on culture, workplace experience, AI-first adoption, learning, leadership communication, employee recognition, and organizational change.
• Create campaign concepts, messaging frameworks, taglines, creative briefs, and activation ideas.
• Coordinate with HR, business teams, design teams, administration, and other stakeholders to ensure timely execution.
• Support both digital and on-ground engagement initiatives including town halls, leadership visits, office launches, contests, employee events, and culture campaigns.

Digital & Social Communications

• Draft engaging content for LinkedIn and other social media platforms focusing on leadership visibility, employer branding, company culture, events, and organizational milestones.
• Repurpose internal communication into external employer branding stories wherever appropriate.
• Track digital communication trends and recommend innovative content ideas.

Research & Coordination

• Research communication trends, employee engagement practices, AI-enabled communication tools, and industry best practices.
• Maintain communication calendars, campaign trackers, content repositories, and execution plans.
• Coordinate with internal stakeholders to gather inputs, manage approvals, and ensure timely delivery of communication initiatives.

Creative & AI-Enabled Communication

• Leverage AI tools such as ChatGPT, Claude, Microsoft Copilot, Gemini, and similar platforms for drafting, ideation, proofreading, summarization, and content optimization.
• Explore new communication formats and digital storytelling approaches.
• Bring fresh, Gen Z-relevant ideas to enhance employee participation and internal engagement.

Must-Have Skills

• 2–4 years of experience in Corporate Communications, Internal Communications, Marketing Communications, Employer Branding, Content Marketing, or Brand Communications.
• Experience with an IT Services organization or a reputed Marketing/Creative Agency supporting technology clients.
• Excellent written English with outstanding grammar, clarity, storytelling, and editing skills.
• Strong ability to create engaging, audience-focused communication.
• High attention to detail with excellent proofreading capability.
• Good understanding of digital content, workplace communication, and social media platforms.
• Strong ownership, curiosity, responsiveness, and ability to work in a fast-paced environment.
• Ability to manage multiple priorities and meet tight deadlines.
• Proficiency in Microsoft PowerPoint, Word, and Excel.
• Hands-on exposure to AI tools such as ChatGPT, Claude, Microsoft Copilot, Gemini, or similar platforms.

Good-to-Have Skills

• Basic design capabilities using Canva, PowerPoint, or similar visual design tools.
• Exposure to Employer Branding, Internal Communications, Corporate Culture, Business Storytelling, and Technology Communications.
• Experience participating in editorial boards, media clubs, debating societies, theatre, placement committees, student councils, or event management.
• Understanding of short-form videos, reels, visual storytelling, and video scripting.

Preferred Candidate Profile

• Experience: 2–4 years in Corporate/Marketing Communications.
• Industry Preference: IT Services, Technology Consulting, Global Capability Centers (GCCs), or reputed Marketing/Creative Agencies.
• Excellent interpersonal and stakeholder management skills.
• Creative thinker with strong storytelling capabilities.
• Digitally fluent with a passion for AI-enabled communication and emerging communication trends.
• Self-driven, collaborative, and capable of working independently with minimal supervision.

Educational Qualification

• Bachelors degree in Mass Communication, Journalism, English, Marketing, Public Relations, Media Studies, or Business Administration.
• MBA/PGDM in Marketing or Communications is preferred.