Insight Analyst Role

Role Responsibilities
Social Listening and Analysis:
Utilize advanced social media listening tools, particularly Sprinklr, to monitor and analyze online conversations relevant to our brand and industry.
Develop and implement effective boolean queries to refine social media data and extract actionable insights.
Create and optimize queries for social media monitoring, ensuring accurate and comprehensive coverage of relevant topics and keywords.
Stay informed about industry trends and adapt query strategies accordingly to capture emerging conversations.
Performance Analysis

Conduct in-depth analysis of social media performance metrics, identifying trends, patterns, and areas for improvement.
Provide regular reports and insights to cross-functional teams, offering actionable recommendations based on data-driven findings.
Knowledge and experience in using Sprinklr to extract Social Media performance metrics, creation of dashboards and PPT presentations that show a strong storytelling narrative.
Efficient Workload Management
Independently manage and prioritize workload to meet tight deadlines and deliver high-quality results.
Collaborate with other teams to gather additional insights and ensure a holistic understanding of social media impact.
Qualifications
Bachelors degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Analyst with a minimum of 3-4 years in a similar role.
Proficient in Sprinklr and other social media monitoring tools.
Strong understanding of boolean queries and their application in social media analysis.
Solid knowledge of social media metrics and analytics, with the ability to translate data into actionable recommendations.
Excellent communication skills, both written and verbal.
Self-motivated with the ability to work independently and collaboratively within a team.
If you feel you fit the above criteria, please apply with your CV and cover letter.
Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.