Senior Social Media Content Strategist

Social Media Content Strategist
Summary
As a Social Media Content Planner and Strategist, you will be an integral part of our marketing team, responsible for contributing to and executing creative, engaging, and results-driven social media content strategies. Leveraging your expertise in social media trends, audience insights, and content marketing, you will play a key role in building and maintaining our client’s brands online presence across various platforms in the area of Tourism & Travel. This position requires a strategic thinker with strong storytelling and planning abilities, a passion for and strong knowledge of social media and all its formats and growth hacks, excellent organizational and planning skills, and the ability to craft compelling messaging and inspire content that resonates with targeted audiences on multiple channels.
Responsibilities

• Execute the deployment of a comprehensive social media content strategy aligned with our client’s brands marketing objectives and target audience. This includes fleshing out strategic direction into a coherent multi-channel/platform content plan, and being able to articulate the key messaging for every piece of content that the creative team will then produce.
• Collaborate with client services, reporting, creative, and operations teams to internalize our clients operational and business needs and incorporate them into the social media content planning process.
• Assist Sr. Strategy leadership to conduct market research, competitor analysis, and audience segmentation to identify content opportunities and trends that will drive engagement and growth.
• Take full ownership over several social media content calendars under the same brand, ensuring a consistent and cohesive brand presence across various platforms.
  
• Work closely with creative teams and client servicing to ensure that our client’s channels are receiving high-quality, engaging content that adheres to the strategic approach for each campaign and account. Ensure all creative outputs are aligned to a strategic approach.
• Work with the data/reporting team to utilize social media analytics tools and measure the performance of ongoing campaigns to develop and input data-driven insights for optimizing content performance.
• Stay up-to-date with social media trends, algorithm changes, best practices, and emerging trends to ensure our content remains relevant and effective - and contribute to internal and external reports on trends regularly.
• Monitor user-generated content (UGC) opportunities, and work with Community Management teams to encourage audience participation and enhance brand advocacy.
• Have an unmatched knowledge of social formats and know what and when to leverage them to ensure you are providing best-in-class strategic and tactical content cadence.
  

Qualifications

• Bachelors degree in marketing, communications, digital media, or a related field.

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  Proven experience as a social media content planner, strategist, or similar role with a minimum of 4-5 years of planning for social media.
• Strong understanding of social media platforms, their nuances, and best practices for each channel - including but nbot limited to comms style, formats, look and feel, cadence.
• Excellent written and verbal communication skills, with a creative flair and ability to craft and inspire engaging content.
• Proficiency in social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, and native platform insights would be a strong plus.
• Analytical mindset with the ability to use data to drive content decisions and measure success.
• Attention to detail and a keen eye for visual aesthetics and a good understanding of design principles.
• Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• Team player with strong collaboration and interpersonal skills.
• Passion for social media and staying ahead of industry trends and innovations.