113+ Applicants
Posted: 6 months ago
7-9 years
Gurgaon / Gurugram, Haryana
work from office
Posted: 6 months ago
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Applicants: 113+
Job Description
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Job Description
The Role
We are seeking a passionate and data-driven Lead Product Manager - Digital, to join our dynamic team. You will play a pivotal role in accelerating our direct-to-customer (D2C) revenue growth by leading innovative growth initiatives and fostering high-impact collaboration across various departments.
Responsibilities
We are seeking a passionate and data-driven Lead Product Manager - Digital, to join our dynamic team. You will play a pivotal role in accelerating our direct-to-customer (D2C) revenue growth by leading innovative growth initiatives and fostering high-impact collaboration across various departments.
Responsibilities
- Develop and execute a comprehensive D2C growth strategy, focusing on acquiring new customers, engaging existing customers, increasing Customer Lifetime Value (CLTV), and driving brand loyalty.
- Lead the design and execution of growth-hacking experiments using A/B testing and data analysis tools (e.g., Adobe Target, Adobe Campaign).
- Work closely with cross-functional teams including engineering, design, analytics, marketing, commercial, revenue management, and user experience to translate growth strategies into actionable projects and product enhancements.
- Leverage user-centric design principles and customer behavior analytics to identify high-impact opportunities for improvement across the digital customer journey.
- Analyze user data and key performance indicators (KPIs) for D2C channels to measure product effectiveness in generating revenue, identify areas for improvement, and validate different functionalities through testing.
- Stay up to date on the latest trends and innovations in airline marketing, product development, customer experience (CX), and growth hacking methodologies.
- Communicate effectively with cross-functional stakeholders at all levels, presenting data-backed findings and strategic recommendations clearly and persuasively.
- Minimum 7+ years of progressive experience in a growth-focused Strategy or Product management role, with at least 2 years in a senior/lead capacity. Preference for experience within the airline industry or a major online travel agency (OTA).
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- Proven track record of success in developing and implementing data-driven growth strategies that have demonstrably increased D2C revenue, conversion rates, or user engagement at scale.
- Deep expertise in digital Martech tools such as Adobe Target, Adobe Campaign, and Adobe Analytics (or equivalent enterprise-level platforms like Google Analytics 360/Optimize) for A/B testing, personalization, and data analysis.
- Advanced proficiency in data analysis and financial modeling; must be able to calculate and articulate the Return on Investment (ROI) and business impact of all growth initiatives.
- Strong leadership and influence skills with the ability to manage and motivate project teams without direct reporting authority. Experience leading a small team or mentoring junior growth talent is a significant plus.
- Exceptional communication, negotiation, and presentation skills required to align senior leadership and diverse cross-functional teams on growth priorities.
- A user-centric and Customer First mindset with a passion for rigorously understanding customer behavior, motivations, and pain points across web, mobile web, and app channels.
- Ability to think creatively, develop innovative solutions, and execute with a strong sense of urgency and bias for action.
Skills
Data AnalysisAnalyticsIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
IndiGo is an Indian low-cost airline headquartered in Gurgaon, Haryana. It is the largest airline in India by passengers carried and fleet size.
Important dates & deadlines?
Application Deadline
18 Dec 25, 04:47 PM IST
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