89+ Applicants
Posted: 9 months ago
6-10 years
Haryana
Work from Office
Posted: 9 months ago
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Applicants: 89+
Job Description
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Job Description
- In this role, you will have the opportunity to shape the Business Banking Digital Segment of the bank by collaborating with cross-functional teams including digital marketing, tech solutions, and product teams.
You will focus on customer engagement by working on initiatives to increase traffic on Business banking app channels with the goal of enhancing conversion rates and driving adoption among new and existing clients. Analyzing user journeys to identify areas for improvement and enhancing the conversion funnel will be key responsibilities. You will also work on implementing strategies across channels to enhance customer experience and ensure seamless journeys, in coordination with various teams such as product, analytics, and digital marketing.
Furthermore, you will play a crucial role in product enhancement by advocating for the needs of business banking clients in the development of new features and products. Collaborating closely with the Marketing team, you will create awareness and engagement campaigns tailored to customer needs. Increasing the adoption of new products through cross-sell and upsell initiatives will be essential, along with optimizing user journeys in collaboration with Digital Product Managers.
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To be successful in this role, you should have at least 6 years of relevant experience in growth or product marketing for a business banking app. A customer-centric mindset and attention to detail are essential qualities. Proficiency in campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe, as well as marketing tools like Firebase and Appsflyer, is required. Prior experience in executing D2C, B2B, MSME campaigns and content strategy is preferred. Experience in managing a digital portfolio for a bank, fintech, or NBFC would be advantageous.,
Skills
B2bBusiness BankingFintechMobile AppCampaign DesignContent StrategyUser Journey AnalysisUpsell StrategiesProduct MarketingCampaign ManagementConversion OptimizationCustomer EngagementProduct ManagementDigital MarketingTech SolutionsCrosssellMarketing ToolsIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
IndusInd Bank Limited is a new-generation Indian bank headquartered in Mumbai. The bank offers commercial, transactional and electronic banking products and services. IndusInd Bank was inaugurated in April 1994 by then Union Finance Minister Manmohan Singh.
Important dates & deadlines?
Application Deadline
09 Oct 25, 03:02 PM IST
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Growth Manager-Business Banking Mobile App
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