Lead Brand Governance & Creative Excellence

Role Purpose

To be the custodian of the IndusInd Bank brand, ensuring all communications are strategically aligned, creatively strong, contextually relevant, and consistent with the Banks identity across channels.

Role Summary:

The single point of accountability for protecting, shaping, and elevating the IndusInd Bank brand across all communications and customer touchpoints.

Key Responsibilities

• Own and safeguard the Banks brand identity, positioning, and communication standards.
• 
  Lead brand governance and ensure consistency across marketing, digital, social, product, sponsorship, and internal communications.
• Act as the final quality gatekeeper for key campaigns and creative assets.
• Establish and enforce brand guidelines, tone of voice, and visual identity standards.
• Lead the internal brand team and drive collaboration across functions.
• Manage agency partners and elevate creative quality through structured reviews and feedback.
• Ensure all communications are customer-centric, differentiated, and aligned with business objectives.
• Conduct regular brand and creative audits to maintain excellence and consistency.

Ideal Candidate Profile

• 10–15 years of experience in Brand Marketing, Corporate Communications, or Advertising.
• Strong track record of building and governing brands in banking, financial services, telecom, retail, or consumer sectors.
• Excellent strategic thinking, creative judgement, and stakeholder management skills.
• Experience leading cross-functional teams and managing creative agencies.

Success Measures

• Consistency of brand expression across touchpoints.
• Improvement in creative quality and campaign effectiveness.
• Strong adherence to brand guidelines.
• Enhanced brand recall, differentiation, and stakeholder satisfaction.