Senior Marketing Manager

Overview:
We are looking for an experienced Senior Marketing Manager to drive our product marketingand digital engagement strategies. In this role, you will lead digital marketing efforts with a strong focus on social media, content-driven campaigns, and data-driven lead generation to elevate our brand presence and customer engagement.
The ideal candidate will have hands-on experience in marketing SaaS or technology products, with a deep understanding of digital marketing tools, automation, and analytics. This role requires a blend of strategic thinking, creativity, and analytical skills to craft compelling messaging and execute high-impact campaigns.
Responsibilities:
. Develop and execute comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and retention for our product offerings.
. Own and optimize our social media presence, content strategy, and audience engagement across platforms.
. Plan, implement, and analyze multi-channel marketing campaigns that align with our growth objectives and customer personas.
. Leverage marketing automation tools (HubSpot, Constant Contact, etc.) to drive lead nurturing, customer journeys, and personalized marketing.
. Collaborate closely with Product, Sales, and Engineering teams to position our products effectively in the market.
. Stay ahead of industry trends and competitor strategies, ensuring our marketing initiatives remain innovative and competitive.
. Measure and report on marketing performance, using data-driven insights to optimize campaign effectiveness and improve conversion rates.
. Manage and mentor a team of marketing professionals, fostering a culture of creativity, innovation, and performance.

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Qualifications:
. Bachelors degree in Marketing, Communications, or a related field.
. 7+ years of experience in digital marketing, preferably within a technology or product-driven company (SaaS, enterprise software, or IT solutions).
. Hands-on experience with marketing automation tools, CRM platforms, Google Analytics, SEO/SEM, and digital advertising.
. Strong analytical mindset with a proven ability to use data to optimize marketing performance.
. Exceptional communication and storytelling skills, with the ability to create compelling product messaging that resonates with target audiences.
. Experience working in a fast-paced, growth-oriented product environment with cross-functional collaboration.
. Demonstrated leadership skills with a track record of mentoring and growing high-performing teams.