Senior Marketing Manager - New Launch Event

Company Description, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.This role is based in our Dubai Office - One Central Tower.Role OverviewThe Senior Marketing Manager will play a critical role in the successful launch and promotion of a new event in Dubai in 2026. This role involves developing and executing comprehensive marketing strategies to drive awareness, engagement, and attendance for the event. The Senior Marketing Manager will work closely with cross-functional teams, including sales, operations, and product teams, to ensure the event's marketing efforts align with business objectives and exceed customer expectations.Areas of Responsibility & AccountabilityMarketing Strategy Development:

• Develop and implement a robust marketing strategy tailored to the new event, ensuring alignment with Informa Markets' overall objectives.
• Identify target audiences and create segmented marketing plans to maximize reach and engagement.

Campaign Management:

• Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, content marketing, and traditional channels.
• Monitor campaign performance and adjust strategies to achieve KPIs such as registrations, attendance, and engagement.

Content Creation & Management:

• Oversee the creation of compelling content, including event websites, brochures, email campaigns, and social media posts.
• Ensure all marketing materials are consistent with the event's branding and messaging.

Stakeholder Collaboration:

• Work closely with sales teams to develop lead generation strategies and support revenue goals.
• Collaborate with internal teams and external partners to ensure seamless execution of marketing initiatives.

Market Research & Insights:

• Conduct market research to understand industry trends, competitor activities, and customer needs.
• Use insights to refine marketing strategies and identify opportunities for growth.

Budget Management:

• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.

Performance Reporting:

• Track and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
  
• Present regular updates to key stakeholders on marketing progress and outcomes.

Additional Responsibilities

• Build and maintain a strong social media presence for the event, leveraging platforms to engage with target audiences.
• Stay updated on the latest marketing trends, tools, and technologies to ensure innovative approaches.
• Represent the event and Informa Markets at industry events and networking opportunities.
• Contribute to cross-business projects and initiatives as required.

What You'll Produce

• Comprehensive marketing plans and strategies tailored to the event.
• High-quality marketing materials, including digital and print assets.
• Measurable results in terms of event registrations, attendance, and engagement.
• Detailed performance reports with actionable insights.
• Strong brand presence and awareness for the event in the target market.

QualificationsMinimum Education Level

• Educated to degree level or equivalent, preferably in Marketing, Communications, or a related field.

Essential

• Proven experience in a senior marketing role, preferably within the events or exhibitions industry.
• Strong understanding of multi-channel marketing strategies and tools.
• Excellent verbal and written English communication skills.
• Strong project management and organizational skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing software and tools, including CRM systems, email marketing platforms, and analytics tools.
• Creative thinking and problem-solving skills.

Desirable

• Experience in launching new events or products.

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• Knowledge of the Dubai market and regional audience preferences.
• Familiarity with the events and exhibitions industry.
• Understanding of event cycles and marketing timelines

Additional InformationWe believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say atOur benefits include:

• Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Broader impact: take up to four days per year to volunteer.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks.
• Annual Flight entitlement after completing 1 year service paid as a cash amount.
• A comprehensive company funded private medical insurance with optical and dental coverage.
• A Share Match scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Recognition for great work, with global awards and kudos programmes.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
• As an international company, the chance to collaborate with teams around the world.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job .

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