Senior Digital Marketing

Innopay

Digital Marketing/Marketing

98+ Applicants

Posted: 9 months ago

5-9 years

Karnataka

Work from Office

Posted: 9 months ago

Applicants: 98+

Job Description

About Company

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Job Description

The role of Senior Digital Marketing at our organization based in HSR Layout, Bangalore, entails leading and directing our online marketing strategies to enhance our digital presence. As a seasoned professional with 5 to 6 years of experience, you will be responsible for formulating and executing comprehensive digital marketing plans that are in line with our business goals. Your role will involve a blend of creativity, analytics, and leadership skills, coupled with proficient content writing abilities to oversee our content production team. It is imperative for you to drive, monitor, and refine our marketing campaigns across various digital channels while ensuring brand consistency and maintaining high-quality content standards.
Your key responsibilities will include developing and implementing digital marketing strategies that are closely aligned with our organizational objectives. You will be required to manage budgets, timelines, and key performance indicators for all digital campaigns. Additionally, you will create and refine written content for different digital platforms as needed, while providing guidance, feedback, and editorial direction to content writers and copywriters. Ensuring that the content is SEO-friendly, resonates with our target audience, and stays true to our brand identity will be a crucial part of your role.

Moreover, you will oversee the planning, creation, and optimization of marketing campaigns across various channels such as SEO, SEM, social media, and email marketing. Through targeted campaigns, A/B testing, and continuous optimization, you will be responsible for driving traffic and conversions. As a team leader, you will mentor and manage a team of digital marketing specialists and content writers, fostering a collaborative environment that supports learning and professional growth.
Furthermore, you will track and analyze campaign performance metrics, providing actionable insights to stakeholders. By leveraging data insights, you will refine strategies, adjust budget allocations, and identify new growth opportunities. Staying abreast of the latest digital marketing trends, tools, and platforms will be essential, and you will be required to recommend and implement new marketing technologies that enhance efficiency and effectiveness.
Ensuring brand consistency across all digital touchpoints and identifying opportunities to elevate the brand and engage with online communities will also be part of your responsibilities. To qualify for this role, you should hold a Bachelor's degree in Marketing, Business, Communications, or a related field, with a Master's degree or relevant certifications being an added advantage. You should have at least 5 years of experience in digital marketing, including 2 years in a leadership or managerial capacity, along with a proven track record of developing and managing content strategies.

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Technical skills required for this role include proficiency in marketing automation platforms like HubSpot and Marketo, hands-on experience with Google Analytics, Google Ads, and social media advertising tools, a strong understanding of SEO best practices and analytics, and the ability to drive successful multi-channel marketing campaigns. In terms of soft skills, you should possess excellent leadership, communication, and interpersonal abilities, be a strategic thinker capable of balancing creativity with data-driven decision-making, and exhibit strong organizational skills to manage multiple projects simultaneously.
In return, we offer a competitive salary and benefits package, opportunities for professional development and growth, a creative and collaborative work environment, and access to the latest tools and technologies.
If you meet the requirements for this role and are excited about the prospect of leading digital marketing initiatives in a dynamic and innovative environment, we invite you to apply by submitting your application through the specified channels.,

Skills

AdvertisingDigital MarketingCampaign PerformanceEmail MarketingGoogle AdsHubspotMarketing CampaignsMediaOnline MarketingOptimizationMarketingSeoContent DevelopmentCampaign ManagementTeam LeadershipBrand ManagementDigital MarketingSEOPerformance AnalysisGoogle AnalyticsMarketing AutomationGoogle Ads

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About Company

INNOPAY is a consultancy firm specialised in payments, digital identity and online trust. We help our clients develop strategy, design new business models and implement new technology. With over 70 experts, we serve a wide range of clients, including banks, payment service providers, merchants, governments and technology companies. Since our foundation in 2003, we have built up a reputation as a thought leader in the payments industry. We are known for our in-depth knowledge, our independent advice and our practical approach. Our team is made up of experienced consultants, project managers and technology specialists. We are passionate about payments and digital identity, and we are committed to helping our clients succeed in this rapidly changing industry.

Important dates & deadlines?

Application Deadline

14 Oct 25, 02:28 PM IST

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