PPC & Paid Media Manager

Innoquest is hiring for their clients leading in the advertising Industry for a Pay per click and Media Manager who will be handling the paid search LOB for their international clients.
Roles & responsibilities:
- Own end-to-end paid media strategy and execution across Google Search, Google Display Network, YouTube, Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager for a portfolio of B2B enterprise clients across the US, UAE, and EMEA markets
- Plan, build, launch, and continuously optimize campaigns across all stages of the B2B funnel - from top-of-funnel awareness and demand generation through to bottom-of-funnel lead capture, MQL conversion, and pipeline contribution - with a clear understanding of how paid channels interact with longer sales cycles

- Manage and allocate monthly ad budgets of $50,000 and above across accounts, applying sound budget pacing, bid strategy selection, and spend efficiency principles to consistently deliver against ROAS, CPA, and CPL targets
- Lead keyword research, match type strategy, negative keyword management, audience targeting, demographic layering, and custom intent and in-market audience builds tailored to B2B buyer personas in SaaS, technology, networking hardware, and professional services verticals
- Set up and manage conversion tracking end-to-end - including Google Tag Manager implementation, GA4 event mapping, LinkedIn Insight Tag, Meta Pixel and Conversions API, and offline conversion imports from CRM systems such as HubSpot and Salesforce - ensuring attribution is accurate across all paid touchpoints
- Conduct rigorous A/B testing across ad copy, creative formats, landing page variants, bidding strategies, and audience segments; document test results and apply learnings systematically across accounts to drive continuous improvement
- Build and manage remarketing and retargeting programs across Google Display, YouTube, Meta, and LinkedIn - using first-party audience data, CRM-based custom audiences, and lookalike modelling to re-engage high-intent prospects throughout the B2B consideration cycle
- Develop and maintain campaign reporting in GA4 and Looker Studio, delivering performance narratives that connect paid media spend to pipeline metrics rather than surface-level engagement data - and present findings in regular client reporting and quarterly strategy reviews
- Collaborate closely with the SEO and content teams to align paid and organic strategies, coordinate landing page messaging and CRO improvements, and ensure paid campaigns are supported by relevant, conversion-optimized destination pages
- Identify and implement automation opportunities using Google Ads scripts, automated bidding strategies (tROAS, tCPA, Maximize Conversions), Performance Max campaign builds, and third-party tools where appropriate - balancing automation with manual oversight for budget-critical accounts
- Lead, mentor, and review the work of PPC Analysts and Specialists on the team - conducting regular campaign reviews, providing structured feedback, and building internal PPC capability through knowledge-sharing and process documentation
- Stay ahead of platform changes across Google Ads, Meta, and LinkedIn - including AI-powered campaign formats, new bidding signals, audience deprecations, and privacy-driven tracking shifts and proactively advise clients on what these changes mean for their paid strategy