SEO And Google Ad Words Specialist

: SEO & Digital Marketing Specialist

Position: SEO & Digital Marketing Specialist

Experience: 2-4 Years

Location: Janakpuri, West Delhi.

Employment Type: Full-time

About the Role

We are seeking a results-driven SEO and Digital Marketing Specialist to join our team. The ideal candidate will have 2-4 years of hands-on experience in search engine optimization (SEO) and managing digital advertising campaigns, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. You will play a key role in enhancing our online presence, driving traffic, and maximizing ROI across multiple digital platforms.

Key Responsibilities

1. Search Engine Optimization (SEO):

• Conduct keyword research to identify opportunities for content optimization.
• Develop and implement on-page and off-page SEO strategies to improve organic rankings.
• Perform technical SEO audits and fix issues such as crawl errors, site speed, and indexing.
• Analyze competitors SEO performance and provide actionable insights.

1. Google Ads Management:

• Plan, create, and optimize Google Ads campaigns for lead generation and e-commerce.
• Conduct A/B testing for ads and landing pages to improve performance.
• Monitor campaign performance metrics and adjust strategies for better ROI.

1. Social Media Advertising:

• Develop, manage, and optimize Facebook, Instagram, and LinkedIn ad campaigns.
• Target specific audiences using advanced audience segmentation techniques.
• Monitor engagement metrics and refine strategies for higher conversions.

1. Analytics & Reporting:

• Use tools like Google Analytics, Search Console, and ad platform dashboards to track KPIs.
• Generate weekly and monthly performance reports with insights and recommendations.

1. Collaboration:

• Work closely with content creators and designers to align campaigns with marketing goals.
• Stay updated on industry trends and algorithm updates to adapt strategies accordingly.

Required Skills

• Strong understanding of SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Proficiency in managing Google Ads and PPC campaigns.
• Hands-on experience with Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager.
• Familiarity with Google Analytics, Google Tag Manager, and data interpretation.
• Knowledge of HTML/CSS basics for on-page SEO optimizations.
• Ability to write compelling ad copies and optimize landing pages.
• Strong analytical and problem-solving skills.

Preferred Qualifications

• Certification in Google Ads or Facebook Blueprint.
• Experience in content marketing strategies.
• Basic understanding of email marketing tools like Mailchimp.
• Knowledge of programmatic advertising platforms.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with a dynamic and creative team.
• Professional development and training support.
• Flexible work environment.