Digital Marketing Manager In Ludhiana

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on Meta, Google, YouTube, Pinterest, etc.
  

Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other data platforms.
Strategize and grow e-commerce sales (Shopify, Website & Marketplaces) through conversion-driven
Collaborate with the content and creative team to ensure ad creatives align with brand aesthetics and messaging.
Conduct A/B testing on creatives, copies, and landing pages to maximize CTR and ROI.
Manage ad budgets and bidding strategies efficiently to achieve performance goals.
Track KPIs such as CTR, CPA, ROAS, and conversion rate, and present reports with actionable insights.
Identify new growth opportunities and emerging digital trends for campaign innovation.
Optimize SEO and SEM strategies in collaboration with the digital marketing team.
Ensure consistent brand tone and performance alignment with overall marketing goals.
About Company: At Inspire Edutech, we believe education is the foundation of a brighter future. We are committed to bridging the gap between academic learning and industry needs by offering globally relevant, career-oriented programs for UG and PG students.
Through our cutting-edge online education platform, we bring quality learning to your fingertips making education accessible, flexible, and interactive anytime, anywhere. Our online programs combine academic knowledge with real-world skills, enabling learners to balance studies with personal and professional commitments.
With collaborations with top industry partners, experienced faculty, and digital-first learning tools, Inspire Edutech ensures that students gain not only knowledge but also the confidence and skills to thrive in todays competitive world. We are more than an education provider - we are a career enabler, shaping future-ready professionals with innovation, excellence, and global perspective.