Assistant General Manager - Marketing ( Oncology , Emerging Markets)

Role Purpose:

The role exists to support businesses

1. by providing the commercial team across Regions/ Countries with a robust marketing plan & marketing material related to Oncology products to enable effective sales.
2. Drive New product portfolio planning, evaluation and launch effectiveness analysis across EM for all Oncology products

:

• Devise promotional strategy, marketing plans and global marketing guidelines for core Oncology products for key focus countries in APAC, Latin America and Africa (including South Africa)
• Review and accelerate existing brand promotion with the country teams to improve the market share and strengthen the private market presence in Oncology & Haematology
  
• Conduct portfolio & therapy gap analysis and drive Oncology portfolio alignment across Emerging markets in partnership with Portfolio team
• Conduct commercial assessment, business case reviews and pricing analysis for product acquisition/ development and launch
• Co-create concept notes & new launch plans, monitor roll out and adoption of new products in Oncology therapy area across Emerging markets
• Undertake strategic competitive analysis, study local market dynamics and target groups to bring out actionable insights and design appropriate go-to-market approach for key products in partnership with country teams and support them in execution of the same
• Develop relevant promotional material and lead customer engagement initiatives in partnership with medical affairs and country marketing teams
• Assess commercial capability gaps and strive to build appropriate capabilities for the field force, as well as for partners to ensure achievement of the growth plans/ revenue targets for the business

Essential Requirements

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• Strong exposure to Oncology marketing
• Good business acumen
• Creative & strong marketing skills
• Ability to influence at a senior level, both internally and externally
• Hands-on approach and a can-do attitude
• High on energy and enthusiastic about achieving high levels of excellence
• Strong analytical and problem-solving ability
• Credible and confident communicator
• Good IT skills (MS Excel, PowerPoint)