CRM & Marketing Operations Associate

Intelligence Node is a real-time retail intelligence platform that empowers businesses to drive product-level profitability and grow margins using data-driven real-time competitive insights. Intelligence Node&aposs cutting-edge technology leverages AI to aggregate and analyze billions of data points across 1,900 retail categories in 34 global markets. Intelligence Nodes business model provides a comprehensive suite of solutions encompassing product matching, digital shelf analytics, assortment & availability, pricing & promotions, and brand compliance, to aid retailers and brands in all strategic and operational decision-making. Its patented product matching engine and proprietary AI offer 99% data accuracy and 10-second data refresh rates. In December 2024, Intelligence Node was acquired by Interpublic Group (IPG), a global leader in marketing solutions. Joining forces with IPG through this strategic acquisition allows Intelligence Node to deliver a future-ready combined solution to companies navigating the complexities of today&aposs commerce landscape. Together, we can provide the comprehensive data, advanced analytics, and strategic expertise that enterprise brands and retailers need to win market share and drive sustainable growth.

:

Database & List Management

• Build, refine, and segment contact lists for targeted campaigns using multiple data sources.
• Ensure CRM data hygiene by routinely cleaning and updating records in HubSpot and Salesforce.
• Implement lead enrichment processes to maintain data quality and completeness.

Marketing Operations & Campaign Support

• Collaborate with the marketing team and your manager to support the planning and execution of outbound email and LinkedIn campaigns.
• Manage email marketing workflows and campaign lists within Salesforce.
• Coordinate with sales and content teams to align campaign messaging and targeting.

• Create, edit, and update email and lead follow-up workflows in the CRM.

Research & Analytics

• Conduct market and competitor research to support campaign strategies and sales enablement.
• Monitor and create detailed reports on campaign performance using HubSpot/Salesforce and Google Analytics.
• Provide insights and recommendations for continuous campaign optimization.

Copywriting & Content Support

• Draft and edit short-form marketing copy for emails, landing pages, and campaign assets.
• Assist in repurposing content for different audience segments and channels.

Required Skills:

• 2+ years of relevant marketing experience, preferably in a B2B or SaaS environment.
• Hands-on experience in Salesforce

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  (email marketing, workflows, list segmentation, database maintenance) with HubSpot understanding.
• Working knowledge of Google Analytics for campaign tracking and performance reporting.
• Experience/working knowledge of other marketing tools like ZoomInfo, LinkedIn Sales Navigator, or Apollo - for sourcing new contacts.
• Basic understanding of lead scoring, marketing funnels, and campaign attribution
• Proficient in Excel/Sheets and comfortable working with large datasets.
• Excellent research, organizational, and communication skills.
• Detail-oriented with a strong sense of ownership and follow-through.
• Agile, adaptive, and articulate with high EQ & IQ - a true team player.

Interested candidates, please share your updated CVs at [HIDDEN TEXT] with your current remuneration details. Prefer candidates from Mumbai only.