Performance Marketing - Manager

The Performance Marketing Manager role at Intent Farm is designed for a strategic, data-driven marketer who has deep experience in scaling eCommerce and D2C brands through digital advertising. This role requires strong expertise in Meta and Google Ads, a sharp analytical mindset, hands-on campaign execution, and the ability to build growth strategies across the full funnel. The manager will lead client accounts end-to-end, ensuring measurable results, efficient spends, and consistent growth across digital channels.
Key Responsibilities
1. Campaign Strategy & Execution

? Build comprehensive performance marketing strategies for eCommerce and D2C brands across Meta Ads and Google Ads.
? Plan, launch, and scale high-performing campaigns across Search, Display, Video, Shopping, and Paid Social.
? Implement full-funnel strategies (TOF/MOF/BOF) and design advertising flows aligned to the brands growth goals.
? Lead creative brainstorming with the team for ad hooks, messaging, and high-performing creatives.

2. Optimization & Growth Management

? Continuously optimize campaigns for ROAS, CAC, CTR, CVR, and other key performance metrics.
? Conduct frequent A/B tests across creatives, audiences, bidding, and landing pages.
? Identify new growth opportunities through market trends, competitor research, and platform insights.
? Develop CRO-backed recommendations to improve landing page performance and customer journey drop-offs.

3. Analytics, Reporting & Forecasting

? Translate performance data into actionable insights and strategic decisions.
? Build weekly/monthly performance reports with clear reasoning, next steps, and measurable outcomes.
? Manage budgets across brands while ensuring efficiency, pacing accuracy, and quarterly forecasting.
? Maintain strong tracking hygiene using GA4, UTM parameters, and pixel/tag implementations.

4. Client Communication & Account Leadership

? Manage client relationships directly, present insights, and own communication end-to-end.
? Handle performance review calls, strategy discussions, and quarterly planning sessions.
? Clearly articulate decisions, optimizations, and growth recommendations to clients.
? Ensure high-quality delivery through collaboration with creative, content, and analytics teams.

Requirements

? 36 years of hands-on experience in performance marketing, specifically managing eCommerce/D2C brands.
? Strong expertise in Meta Ads Manager and Google AdsSearch + Shopping expertise is a must.
? Proven track record of scaling brands with high ROAS, controlled CAC, and efficient ad spends.
? Advanced analytical skills with proficiency in GA4, Looker Studio, Google Sheets/Excel.
? Deep understanding of eCommerce funnels, attribution models, paid social psychology, CRO, and remarketing frameworks.
? Ability to build and present strategic growth plans with clear reasoning and expected outcomes.
? Experience managing multiple accounts simultaneously in a fast-paced agency environment.
? Strong communication skills, problem-solving ability, and ownership mindset.
? Experience collaborating with creative teams to build ads that perform.

Good to Have

? Experience with influencer + paid ads synergy strategies.
? Familiarity with Shopify, Webflow, or landing page optimization tools.
? Understanding of automation, scripts, and advanced remarketing flows.

Benefits
Why you should join us
? In case you value the opportunity to work on real & challenging Marketing problems
? In case you value high involvement from founders and learning from them
? In case you value having the autonomy to do things your way and not have to worry
about experimental failures
? In case you care about working alongside genuine, honest peers who will have your
back, no matter what
? In case you value contributing to the organisation beyond your call of duty; and
getting handsomely remunerated for the extra effort
? In case you believe in always learning and want an environment which will invest
into your learning for the long term
? In case you want to work on the cutting edge of marketing problems and use the
most cutting tools and strategies
? In case you are looking for a place for the long term where you can keep growing
with the company (our first few hires from 5-6 years back, are still with the
company)
Why you shouldnt join us
? In case you are looking for a product company, ofcourse we arent one
? In case you are looking for a very very structured corporate environment where
everyone is extremely clear on their role and ONLY has to do that. We thrive as a
bootstrapped company and hence like to be nimble about changes and whatever is
needed to be done to get ahead
? In case you are looking for the top bracket pay in the industry - we are not the one
for you. You may find hyper funded startups who can do that for you
Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)
Location: HSR Layout, Bangalore.