Group Product Manager (Cardio Diabetic)

Position : Group Product Manager

No of positions : 1

Segment : Cardio Diabetic

Experience : Minimum 8 years into Brand Management

Location : Mumbai (Kandivli-Charkop)

Role :

• To analyze the needs of customer for assigned brand portfolio. Data analysis.
• Strategic initiatives.
• Managing brands along with team.
• Overall development of team.
• Generating business revenue with optimum utilization of available resources.
• Strengthening Product Portfolio-To introduce key products to strengthen product portfolio and therapy mix.
• Marketing Tactics-To access the market dynamics and implement customer friendly approaches to enhance the brand value.
• Team Coordination-To strengthen the brands by integrating the progress of prescription base, prescriber base, market share.

Key Responsibilities :

• Team Management.
• Increase market share of the brand.
• Driving Brand portfolio in alignment with the divisions vision.
  
• Managing the expenses / Strategy for ROI.
• Designing promotional plan, promotional activities & maintaining it under control.
• New Launch suggestion to increase business profits.
• Continuous evaluation of scope of new launches in the segment.
• Coordinating with sales to achieve desired goal for brands.
• Coordinating with different departments for smooth running of business.
• Ensure all marketing programs are executed.
• Keep market updation.
• Brand awareness.

Functional Knowledge / Skills :

General

Analytical skill

Customer development through focused approach

Sales coordination in competitive environment

Ability to travel

In depth knowledge of pharma products and the brand he/she has to handle

Specialized

Brand differentiation by developing product concepts.

Anticipating competitor behavior through data analysis to keep check on market trends.

Contingency Planning.

Creative copy writing-To creating high perception story lines for the brands.

Persuasion-To persuade team members to orient their mindset towards gaining leadership and moving from Good to Great.

Key Competencies:

• Excellent communicator
• Should be able to work well with a wide range of people
• Able to inspire others
• Should be able to manage different projects
• Should be energetic and passionate about work/product
• Good presentation skills
• Able to work well under pressure
• Organized and methodical
• Deadline-driven, creative

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