AVP - Consumer And Market Insights - ECommerce

Looking for someone who has the capability, energy and passion to work in a new Insights team . A strong powerhouse in consumer tech with a culture where all decisions are very data driven. Strong teams in Marketing Analytics and Business Intelligence work with Marketing, Business(es) and Product teams.

This role will partner one or more of our businesses/functions with turnkey responsibility for all research needs for that business

• Qualitative research


• Measurement - tracks/ nps/ quant/ syndicated work


• Exploratory research


• Consumer data analytics


• Special projects that are across businesses

Along with the Head of Insights, you will put in place the Structure, Processes and Ways of Working in bringing a Consumer Voice to all decisions we make at the company. There is a huge opportunity to be gained by marrying Business intelligence and Analytics from our own systems and MarTech stack, with qualitative consumer data to unlock insights and opportunities across the business.

This role will report to the Head - Insights which docks to the Group Chief Marketing Officer. You will work closely with all the CXOs and their teams in a clearly defined matrix with end to end responsibility to conceptualise and deliver projects for the business you partner.

Important Interfaces: Businesses, Product, Business Intelligence, CX, Marketing, Brand Comms and Content teams, Consumer Brand teams.
Key Deliverables

• The success of this function will depend on your ability to embed the consumer's voice and therefore the Insights function in a manner that it becomes an integral part of - how we work- in the service of positively impacting consumer experience, optimising the user journey and improving consumer lifetime value


• Partner your function in making the consumer's voice easily accessible, relevant and valuable to every internal stakeholder by turning it into actionable points for the various interface teams - business, product, content, marketing, brand comms etc


• Complete responsibility for turnkey delivery of solutions( that help decision making to solve business questions )that require synthesising data, findings and insights from a variety of qualitative and quantitative sources


• Stewardship that steers the entire - value unlock of insights- from creating the case for - Why- to articulating the objectives, designing the methodology, driving its execution and eventually making its value understood, accepted and incorporated with key stakeholders in business discussions


• Ability to design and set up panels both internally and externally that give us a regular stream of insights that can impact business decisions


• Set up brand tracks, category understanding and support brand teams in the entire innovation process where required


• Build a world class roster of agencies whose collective capabilities help address the evolving and growing needs of the business Skills:


• Someone who is excited by the challenge of doing things not done before in finding creative solutions to business questions or problems by marrying different data points


• A - first principles- thinker and creative problem solver who has the ability to see, think, apply and do beyond the obvious formulaic ways and models in solving a business problem


• High intrinsic motivation, curiosity and a self starter with an ability to take on multiple and complex tasks with ease are key attributes to succeed in a dynamic and galloping environment



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  The right balance between a high degree of listening and ability to hold their own and influence senior stakeholders


• Confident and articulate communicator with an ability to simplify complex data and ideas


• Ability to work well with people of diverse backgrounds and personalities


• An execution mindset, willing to roll up their sleeves and get their hands dirty with a deep attention to detail Experience:


• 10- 12 years experience with a mix of FMCG and Tech/ Telecom beyond having worked at an agency is preferred.


• Should have worked across different areas of research:


• Expertise in insights qualitative research(semiotic/ethno/insight mining etc)


• High degree of comfort with data and analytics, quantitative research ( syndicated customised)


• Should have worked in a highly consumer centric culture or even better played a role in shaping a - consumer - first- ethos in past organisations - Demonstrated ability in a strategic role where complex, large scale and multiplicity of data was handled to arrive at solutions or insights for business problems

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