Analyst - CRM

As a Analyst will contribute to various phases and activities of the software development process or software testing. Candidate must be willing to work in a fast-paced, multi-tasking, team environment, the engineer works with tech Lead, software engineers, internal partners, and stakeholders.

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  Key Responsibilities: Collaborate with the marketing team in the design of engaging campaigns that can be analysed and conduct pre campaign analysis.


• Deliver customer insights and make recommendations by performing post campaign analysis


• Provide timely and accurate monthly reporting of KPI


• Responsible for hands-on modeling and analysis of marketing campaigns


• Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value


• Provide support for the development of predictive models, customer segmentation studies, and reports


• Identify, recommend, and implement quality and efficiency improvements to the CRM processes.


• Carry out insight projects and analyses to calculate ROI on CRM Investment


• Understand performance and explain the story behind the numbers


• Prepare data sets for the analysis by querying multiple data sources


• Drive continuous improvement in the tools and techniques used for analysis
  


• Define and implement measurement strategies producing meaningful marketing KPIs and reports with actionable insights/actions.


• Identify opportunities to improve business/marketing performance


• Manage Snr. Stakeholder Expectations


• Use abstract thinking and problem-solving skills to identify business opportunities and pinpoint problems


• Answer business questions using data and analytic techniques, providing fact-based responses


• Data preparation: define, transform and structure data so that the data is ready for analysis


• Create new measures and dimensions within the data as needed to solve the problem at hand.


• Customer profiling


• Find and implement analytical approaches to decision making optimisation


• Demonstrate the value of your analytical outputs in terms of decision-making improvement.


• Educate business users and leaders on how to measure performance.


• Look for ways of working with the rest of the BI team to fully automate where the same analysis needs to be repeated weekly or periodically

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  Skills Required: Extensive experience in a data analytics role, ideally in CRM analytics



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  Degree in science, economics, mathematics, computer science, or statistics


• Expert in A/B testing


• Ability to transform complex facts and figures into plain English that can be easily understood, coupled with exceptional presentation skills


• Exceptional data wrangling skills dealing with complex datasets to combine and automate the analytics workflow


• Strong Knowledge of SQL


• Proficiency in Python, R or equivalent


• Experience in reporting tools Tableau / Microstrategy or similar


• Demonstrate Analytical Leadership skills


• Excellent understanding of KPIs, business processes and data context.


• Capable of clarifying business hypothesis and apply analytical technique to test them


• Capability to interpret data and drive business conclusions

Location : Hyderabad, India.