Digital Marketing, Star Plus (Consultant)

We are looking for a digital-native marketer who lives and breathes social media and truly understands consumers on Instagram, Facebook and emerging platforms. Youll work closely with the Star Plus marketing team to shape social media communication for shows, write copy, guide creatives, and drive digital-first campaign execution.

Key Responsibilities

• Lead day-to-day social media communication for Star Plus shows (copy, creatives, posts, reels, etc.)
• Drive digital campaign planning and execution with internal teams and external agencies
• Manage always-on social media content and ensure cultural and brand tonality
• Track social/content trends and proactively integrate them into platform strategy
• Provide qualitative creative feedback (visuals, captions, hooks, edits)
• Support influencer and talent-driven content initiatives
• Work with media and digital partners to drive campaign reach and performance
• Edit, review and refine social content based on trends and platform performance

• 45 years of experience handling social media mandates
• Experience with consumer-facing brands or digital/creative agencies
• Strong creative instinctsability to write and think socially
• Comfort working at the pace and creative rigour of Star Plus
• Very strong understanding of Instagram, Facebook and short-form content culture

Nice to have

• Familiarity with entertainment content / pop culture
• Experience with digital performance, optimization, platform dashboards
• Experience working with talent/influencers is a plus

Education

• Graduate or Postgraduate preferred (Marketing/Communications/Media)

Contract Duration

• 6 Months

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.