Digital Marketing Specialist - Content & SEO

What role you will play in team: You will be a vital part of the digital marketing team, focusing on content creation and SEO strategy to drive organic traffic and improve online visibility. Your role will be to create compelling, SEO-optimized content, analyze website performance, and implement strategies.

What you will do: You will develop and execute content marketing campaigns, conduct keyword research, optimize website content for search engines, and track key performance indicators. You will also collaborate with other marketing team members to ensure a cohesive digital strategy.

Key responsibility:

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Conduct in-depth keyword research to identify high-value search terms.
• Create engaging and SEO-optimized content, including blog posts, articles, and website copy.
• Optimize website structure, content, and metadata for search engines.
• Monitor and analyze website traffic, rankings, and conversions using Google Analytics.
• Implement link-building strategies to improve website authority.

• Stay up-to-date with the latest SEO trends and algorithm updates.
• Collaborate with the social media team to promote content across various channels.
• Track and report on the performance of content marketing campaigns.

Required Qualification and Skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in content marketing and SEO.
• Strong understanding of SEO principles and best practices.
• Proficiency in SEO tools such as SEMrush, Ahrefs, and Moz.
• Experience with Google Analytics and Google Search Console.
• Excellent writing and communication skills.
• Ability to analyze data and generate actionable insights.

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  Experience with WordPress or other CMS platforms.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Flexible work arrangements.
• Health insurance.
• Paid time off.
• Employee assistance program.
• Performance bonuses.

A Day in the Life: Your day might start with analyzing website traffic, followed by creating new content ideas, optimizing existing content, and collaborating with the team on marketing strategies. You'll spend time using SEO tools and tracking campaign performance.