Marketing Specialist - Email & Automation

What role will you play in the team: As a Marketing Specialist - Email & Automation, you will manage and optimize our email marketing campaigns and marketing automation processes. Your role is crucial in nurturing leads, driving conversions, and enhancing customer engagement through targeted email strategies and automation workflows.

What you will do: You will design and implement email marketing campaigns, build automation workflows, and analyze campaign performance to optimize results. Collaborating with the marketing team to align email strategies with overall marketing goals is key.

Key Responsibility:

• Develop and execute email marketing campaigns to promote products and services.
• Design and implement marketing automation workflows to nurture leads and drive conversions.
• Segment email lists and personalize email content to improve engagement rates.
• Monitor and analyze email campaign performance using metrics such as open rates, click-through rates, and conversion rates.
• Optimize email campaigns and automation workflows based on performance data and insights.
• Ensure compliance with email marketing best practices and regulations, such as GDPR and CAN-SPAM.
• Collaborate with the marketing team to align email strategies with overall marketing goals.
• Manage email marketing platforms such as Mailchimp, HubSpot, and SendGrid.

• Conduct A/B testing to optimize email subject lines, content, and calls-to-action.
• Stay updated with the latest trends and technologies in email marketing and automation.

Required Qualification and Skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in email marketing and marketing automation.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, and SendGrid.
• Strong understanding of email marketing best practices and regulations.
• Experience with marketing automation tools such as Marketo, Pardot, and ActiveCampaign.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong communication and interpersonal skills.
• Knowledge of CRM software such as Salesforce and Zoho.
• Familiarity with A/B testing and email segmentation techniques.

Benefits Included:

• Competitive salary and performance-based incentives.
• Comprehensive health insurance coverage for you and your family.
• Paid time off for vacation, sick leave, and holidays.
• Opportunities for professional development and training.
• Employee assistance program for personal and work-related support.
• Flexible work arrangements to promote work-life balance.
• Company-sponsored events and team-building activities.
• Recognition and rewards for outstanding performance.
• A supportive and collaborative work environment.
• Access to cutting-edge technology and tools.

A Day in the Life: You design and launch email campaigns, monitor performance metrics, and optimize automation workflows. The day includes segmentation, A/B testing, and collaboration with the marketing team.