Performance Marketing Executive

What role will you play in the team

As a dynamic Performance Marketing Executive, you will act as a core revenue driver by managing, optimizing, and scaling paid acquisition channels across multiple digital platforms. Your primary objective will be to maximize return on ad spend while acquiring high-intent customers through data-backed media buying strategies tailored specifically to our organizational growth targets.

What you will do

You will plan, execute, and continuously optimize paid search, social media, and programmatic advertising campaigns across platforms like Google Ads and Meta Ads Manager. Your day-to-day responsibilities will include setting up meticulous tracking pixels, conducting rigorous A/B testing on ad creatives and landing page variations, managing daily media budgets, and generating performance analytics reports.

Key responsibility

• Design, implement, and manage end-to-end paid advertising campaigns across Google Ads, Facebook Ads, and Bing Ads platforms.
• Perform continuous A/B testing on ad copies, headline variations, visual creatives, and call-to-action buttons to improve conversion rates.
• Monitor, analyze, and optimize campaign performance metrics including Cost Per Acquisition, Click-Through Rate, and Return on Ad Spend.
• Manage daily, weekly, and monthly media budgets efficiently to ensure maximum profitability and prevent overspending.
• Set up, test, and troubleshoot conversion tracking pixels, event tags, and analytics parameters using Google Tag Manager.
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  Collaborate closely with the graphic design and copywriting teams to conceptualize high-converting ad assets.
• Conduct detailed audience segmentation and retargeting strategy formulation based on user behavior and CRM data insights.
• Prepare comprehensive campaign performance dashboards and present strategic optimization recommendations to senior leadership.

Required Qualification and Skills

• Bachelor's degree in Business Administration, Marketing, Economics, or a related analytical discipline.
• Hands-on experience in managing high-budget paid search and social media advertising campaigns successfully.
• Expertise in operating core advertising platforms including Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical and quantitative skills with advanced proficiency in Microsoft Excel and Google Analytics.
• Familiarity with marketing automation tools, CRM software like HubSpot or Salesforce, and email marketing platforms.
• Keen attention to detail with exceptional problem-solving abilities in fast-paced, target-driven environments.
• Up-to-date knowledge of digital privacy regulations, cookie deprecation impacts, and modern attribution modeling.
• Excellent communication and interpersonal skills for seamless collaboration with cross-functional creative teams.

Benefits Included

• Attractive financial remuneration package including performance-linked bonuses and quarterly incentive payouts.
• Extensive medical insurance coverage ensuring comprehensive healthcare protection for you and your dependents.
• Ample paid time off, casual leaves, and annual holiday allowances to maintain optimal personal wellbeing.
• Access to premium digital learning platforms, industry conferences, and specialized marketing certification sponsorships.
• Vibrant office workspace equipped with modern recreational facilities, daily refreshments, and collaborative zones.
• Robust retirement benefits including Provident Fund and gratuity schemes as per statutory norms.

A Day in the Life

You kick off your morning by analyzing overnight campaign performance metrics on Google Ads and Facebook Ads Manager to identify any anomalous cost fluctuations. Next, you review budget pacing and adjust bids on underperforming ad sets. In the afternoon, you lead a creative sync meeting with the design team to review new video ad variations for an upcoming product launch, and close your day by building a weekly ROI report for management.