PPC Campaign Manager

What role will you play in the team:

As the PPC Campaign Manager, you will lead the strategy and execution of paid advertising campaigns across various platforms. Your role is crucial in driving qualified leads and maximizing ROI for our clients' digital marketing efforts.

What you will do:

You will be responsible for developing and managing PPC campaigns, conducting keyword research, creating ad copy, and analyzing campaign performance to optimize results. You will also stay updated on the latest trends and best practices in PPC advertising.

Key responsibility:

• Develop and execute PPC campaigns across Google Ads, Facebook Ads, and Bing Ads.
• Conduct in-depth keyword research to identify relevant targeting opportunities.
• Create compelling ad copy and landing pages to drive conversions.
• Monitor campaign performance and make data-driven optimizations.
• Manage budgets and ensure campaigns are within budget.
• Analyze data and generate reports on campaign performance.
• Stay up-to-date with the latest trends and best practices in PPC advertising.
• Collaborate with other marketing teams to ensure cohesive messaging and branding.
  
• Conduct A/B testing to optimize ad copy and landing page performance.
• Implement conversion tracking and attribution models.

Required Qualification and Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing PPC campaigns.
• Proficiency in Google Ads, Facebook Ads, and Bing Ads.
• Strong understanding of keyword research and ad copywriting.
• Excellent analytical and problem-solving skills.
• Ability to analyze data and generate actionable insights.
• Experience with Google Analytics and other analytics tools.
• Strong communication and interpersonal skills.
• Google Ads certification is a plus.
• Experience with marketing automation tools is an advantage.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Flexible work environment.
• Health insurance coverage.
• Paid time off and holidays.
• Employee assistance program.
• Performance-based bonuses.
• Company-sponsored training and certifications.
• Team-building activities and social events.
• Opportunity to work with a talented and passionate team.

A Day in the Life:

A typical day involves analyzing campaign performance, conducting keyword research, creating ad copy, optimizing bids, and communicating with clients to provide updates on campaign performance.