PPC & Paid Acquisition Specialist

What role will you play in the team

You will act as the driving force behind our paid media acquisition campaigns and performance marketing funnels. In this role, you will strategize, launch, and optimize high-budget performance marketing campaigns across multiple digital touchpoints. Your ability to manage ad spend efficiently while maximizing conversion rates will directly contribute to customer acquisition and revenue growth for our diverse portfolio of clients.

What you will do

You will design, build, and manage comprehensive Pay-Per-Click advertising campaigns across Google Ads, Facebook Ads, and Bing Ads. Your daily routine will encompass target audience segmentation, A/B testing ad creatives, bidding strategy optimization, and daily budget monitoring to ensure optimal customer acquisition costs. You will also leverage marketing automation and CRM tools to track lead quality down the funnel.

Key responsibility

• Design, execute, and scale high-performing PPC campaigns across Google Ads, Facebook Ads, and Bing Ads.
• Conduct granular audience research and segmentation to target high-converting demographic and psychographic profiles.
• Manage, monitor, and optimize daily ad spend to maintain target Cost Per Acquisition and Return on Ad Spend.
• Perform rigorous A/B testing on ad copy, landing page designs, and creative banners to improve conversion rates.
• Utilize Google Analytics and platform-specific pixels to track conversion events and attribution models accurately.
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  Implement retargeting campaigns to re-engage website visitors and reduce cart or lead form abandonment.
• Collaborate with graphic designers and copywriters to produce compelling ad assets tailored to specific funnels.
• Deliver detailed performance reports highlighting key metrics, ROAS insights, and strategic optimization recommendations.

Required Qualification and Skills

• Bachelor's degree in Business Administration, Marketing, Advertising, or a related discipline.
• Minimum of 1 to 2 years of professional experience managing performance marketing and paid acquisition channels.
• Hands-on expertise with PPC Advertising Platforms including Google Ads, Facebook Ads Manager, and Bing Ads.
• Advanced proficiency in Google Analytics for conversion tracking and marketing funnel analysis.
• Working knowledge of marketing automation tools such as HubSpot, Marketo, or ActiveCampaign.
• Strong understanding of landing page optimization principles, CRO best practices, and user journey mapping.
• Exceptional quantitative analytical skills with advanced proficiency in spreadsheet management and data visualization.
• Outstanding project management capabilities with keen attention to detail and deadline management.

Benefits Included

• Attractive annual remuneration package with performance-based quarterly bonuses and incentives.
• Robust health, life, and accident insurance policies for comprehensive employee protection.
• Hybrid work model offering flexibility to balance remote productivity and collaborative office days.
• Dedicated annual budget for professional certifications, workshops, and marketing conferences.
• Modern office infrastructure equipped with recreational zones, cafeterias, and wellness facilities.
• Ample opportunities for rapid career advancement within a fast-scaling digital ecosystem.

A Day in the Life

You start your morning by reviewing overnight campaign performance dashboards in Google Ads and Facebook Ads Manager, checking ROAS and lead acquisition costs. Mid-morning involves analyzing A/B test results on landing page variants and briefing the design team on new ad creative requirements. The afternoon is spent refining keyword bids and adjusting audience targeting parameters.