PPC & Performance Marketing Executive

What role will you play in the team

You will serve as a core driver of our paid acquisition engine, taking absolute ownership of high-budget digital advertising campaigns. Your primary objective will be to maximize return on ad spend, drive high-intent customer acquisitions, and scale lead generation efforts across major search and social media advertising ecosystems.

What you will do

You will architect, launch, and continuously optimize paid search, display, and social media ad campaigns across multiple channels. Your routine will involve rigorous A/B testing of ad creatives, meticulous management of daily bidding allocations, continuous refinement of audience targeting parameters, and deep-dive analysis of conversion attribution pathways to ensure optimal budget utilization.

Key responsibility

• Design, execute, and scale high-performing PPC campaigns across Google Ads, Bing Ads, and social networks.
• Perform continuous keyword bid management, negative keyword filtering, and search term audit optimizations.
• Develop and execute comprehensive A/B testing frameworks for ad copy, landing page layouts, and visual creatives.
• Monitor daily, weekly, and monthly ad spend budgets to prevent over-delivery and maximize cost-efficiency.
• Set up precise conversion tracking pixels, custom event tags, and attribution models via Google Tag Manager.

• Analyze audience demographic, geographic, and behavioral data to refine targeting parameters continuously.
• Create engaging retargeting campaign funnels to re-engage website visitors and reduce cart abandonment rates.
• Deliver granular performance dashboards and ROI reports highlighting CPA, CPC, and conversion volume metrics.

Required Qualification and Skills

Bachelor’s degree in Business Administration, Statistics, Communications, or a related discipline.
Minimum of 1 to 2 years of dedicated paid media management and performance marketing experience.
Hands-on expertise with PPC Advertising Platforms including Google Ads, Facebook Ads, and Bing Ads.
Advanced proficiency in utilizing Google Analytics, Google Tag Manager, and conversion tracking tools.
Deep familiarity with campaign budgeting, ROAS optimization strategies, and programmatic buying concepts.
Strong quantitative aptitude with expert-level proficiency in spreadsheet software for data modeling.
Demonstrated ability to write compelling, conversion-focused ad copy aligned with brand guidelines.
Excellent time management skills with the ability to manage multiple high-budget accounts simultaneously.

Benefits Included

• Competitive salary structure with quarterly performance-based financial bonuses and incentives.
• Robust health, medical, and life insurance coverage policies for employee well-being.
• Structured corporate career progression pathways with regular skill-enhancement training programs.
• Hybrid work flexibility supported by comprehensive home-office technology allowances.
• Generous paid time off, maternity/paternity leaves, and wellness days off.
• Dynamic, collaborative, and inclusive startup culture with regular recreational and celebratory events.

A Day in the Life

Your day kicks off with a detailed audit of yesterday's ad spend, click-through rates, and conversion volumes across active Google and Facebook campaigns. You will adjust bidding strategies and pause underperforming ad variations based on real-time data insights. Mid-day, you will meet with the design team to brief them on fresh ad creative concepts for upcoming promotional campaigns. The afternoon involves setting up custom tracking parameters for a newly launched landing page and presenting weekly ROAS metrics to the marketing head.