Search Engine Optimization And Performance Marketing Specialist

What role will you play in the team

As a Search Engine Optimization and Performance Marketing Specialist, you will play a pivotal role in driving our brand's digital visibility and revenue growth. You will bridge organic and paid search strategies, ensuring that our web properties capture high-intent traffic while maximizing return on ad spend through data-backed campaign optimizations and comprehensive keyword planning across multiple competitive markets.

What you will do

You will manage end-to-end SEO audits, implement technical fixes using WordPress, execute targeted Google Ads and Facebook Ads campaigns, and analyze conversion pathways using Google Analytics. Your daily focus will involve refining bidding strategies, writing meta tags, building authoritative backlinks via Ahrefs and SEMrush, and scaling our digital acquisition channels profitably.

Key responsibility

• Conduct comprehensive technical and on-page SEO audits using Ahrefs, SEMrush, and Moz to improve organic search rankings.
• Execute, monitor, and optimize high-budget PPC campaigns across Google Ads and Bing Ads for maximum ROI.
• Perform extensive keyword research and competitor analysis to uncover high-converting search intent opportunities.
• Collaborate with content writing teams to optimize landing pages, blog posts, and site architecture for better crawlability.
• Manage social media paid acquisition campaigns utilizing Facebook Ads Manager and track pixel implementations.

• Monitor web traffic, user behavior, and conversion funnels rigorously through Google Analytics and Data Studio dashboards.
• Design, execute, and analyze A/B tests on landing pages to continuously improve conversion rate optimization metrics.
• Report weekly and monthly performance KPIs, traffic acquisition trends, and revenue attribution to senior marketing leadership.

Required Qualification and Skills

• Bachelor's degree in Marketing, Communications, Computer Science, or a related quantitative field.
• Minimum of 0 to 1 years of hands-on professional experience in SEO, PPC, and digital acquisition marketing.
• Proficiency in industry-standard tools including Google Analytics, SEMrush, Ahrefs, Google Ads, and Facebook Ads.
• Demonstrated working knowledge of Content Management Systems primarily WordPress and basic HTML/CSS fundamentals.
• Strong analytical mindset with the ability to interpret complex data sets and translate them into actionable strategies.
• Excellent written and verbal communication skills for crafting compelling ad copy and collaborative outreach.
• Certification in Google Ads Search, Google Analytics, and HubSpot Inbound Marketing is highly preferred.

Benefits Included

Competitive annual salary package with performance-based quarterly incentives and bonuses.
Comprehensive health insurance coverage including medical, dental, and vision for employees and dependents.
Flexible working hours and structured remote work opportunities to maintain a healthy work-life balance.
Generous paid time off, casual leaves, and annual company-sponsored recreational retreats.
Extensive professional development allowance for attending digital marketing certifications and workshops.
State-of-the-art office infrastructure equipped with modern ergonomic workstations and free catering.

A Day in the Life

Your day begins by reviewing real-time dashboard analytics in Google Analytics and checking campaign performance metrics in Google Ads. You spend the morning optimizing bid strategies and troubleshooting keyword ranking fluctuations identified through SEMrush. Post-lunch, you collaborate with the web development team to fix technical SEO errors on WordPress and finalize ad creatives for upcoming product launches. The day concludes with a strategy alignment meeting reviewing weekly funnel conversions.