Search Engine Optimization Specialist

What role will you play in the team

As a dedicated Search Engine Optimization Specialist, you will act as a pivotal driver of our organic growth strategy. Your core mission is to elevate our digital visibility, enhance website architecture, and maximize search engine rankings across major search engines. You will collaborate closely with content writers, web developers, and performance marketing teams to ensure seamless execution of technical SEO audits, keyword gap analyses, and comprehensive off-page link-building campaigns that directly contribute to our overarching customer acquisition and revenue generation goals.

What you will do

You will take absolute ownership of our end-to-end organic search roadmap, continuously monitoring algorithm updates and implementing cutting-edge optimization techniques. Your daily workflow involves conducting deep keyword research using industry-standard tools, optimizing on-page meta tags, fixing critical crawl errors, and tracking organic traffic fluctuations via Google Analytics. Furthermore, you will spearhead data-driven content optimization initiatives, analyze competitor backlink profiles, and present actionable monthly performance reports to the executive leadership team to refine our digital positioning.

Key responsibility

• Execute comprehensive technical SEO audits to identify and rectify site speed issues, broken links, schema markup errors, and mobile responsiveness flaws.
• Perform extensive keyword research and mapping to target high-intent transactional and informational search queries using SEMrush and Ahrefs.
• Optimize on-page elements including title tags, meta descriptions, image alt texts, and URL structures to improve click-through rates.
• Develop and implement robust off-page link-building strategies to acquire high-authority, quality backlinks from relevant industry domains.
• Collaborate with the content creation team to provide SEO-optimized briefs, ensuring proper keyword density, readability, and structural hierarchy.
  
• Monitor organic search performance metrics, keyword ranking fluctuations, and conversion attribution paths utilizing Google Analytics and Google Search Console.
• Conduct thorough competitor backlink analysis and visibility benchmarking to uncover untapped market opportunities.

Required Qualification and Skills

• Bachelor’s degree in Marketing, Computer Science, Communications, or a related quantitative field with a strong academic background.
• Proven hands-on experience of 0-1 years in executing successful SEO campaigns with demonstrable organic traffic growth.
• Deep proficiency in operating industry-standard SEO and analytics tools including SEMrush, Ahrefs, Moz, and Google Search Console.
• Solid understanding of technical website architectures, HTML/CSS fundamentals, and content management systems like WordPress.
• Exceptional analytical skills with the capability to interpret complex datasets and translate them into strategic action items.
• Strong written and verbal communication skills to articulate optimization recommendations effectively across cross-functional teams.
• Familiarity with local SEO strategies, Google Business Profile optimization, and international SEO frameworks.

Benefits Included

• Competitive annual compensation package with performance-linked quarterly bonuses tied to organic traffic milestones.
• Comprehensive health insurance coverage including medical, dental, and vision benefits for you and your dependents.
• Flexible working hours with remote work allowances and high-speed internet reimbursement policies.
• Generous paid time off, public holiday observances, and dedicated mental health wellness days.
• Continuous learning stipend for attending industry conferences, obtaining professional certifications, and workshops.
• Dynamic, inclusive, and collaborative startup work culture fostering rapid career progression and mentorship.

A Day in the Life

Your typical workday begins with reviewing overnight organic traffic shifts and keyword ranking changes in Google Analytics and Google Search Console. You then dive into a technical audit of recently deployed web pages using Ahrefs to catch any indexing anomalies. Mid-morning involves collaborating with the content team to review newly drafted blog posts, ensuring optimal keyword integration. After a quick sync with developers regarding site speed enhancements, you spend your afternoon analyzing competitor backlink acquisition strategies and drafting your weekly performance synthesis report.