Search Engine Optimization Specialist

What role will you play in the team

You will play a pivotal role in driving our organic growth by spearheading comprehensive SEO strategies. Working closely with the content and development teams, you will ensure our digital footprint expands across competitive Indian markets, significantly boosting our brand visibility and qualified inbound traffic through data-driven optimizations.

What you will do

You will conduct meticulous keyword research, execute technical website audits, and monitor core web vitals. Additionally, you will coordinate high-authority link-building campaigns, analyze user behavior via analytics platforms, and translate complex metrics into actionable insights to continuously outperform our industry competitors and secure top search engine rankings.

Key responsibility

• Perform exhaustive keyword research and competitor analysis to uncover high-intent search opportunities.
• Execute technical SEO audits to identify and rectify crawl errors, broken links, and site speed bottlenecks.
• Optimize on-page elements including meta tags, headers, image alt text, and schema markup structures.
• Collaborate with content creators to develop SEO-optimized briefs and pillar content strategies.
• Execute off-page SEO strategies, focusing on ethical link-building and digital PR outreach.

• Monitor organic traffic, bounce rates, and conversion metrics using advanced web analytics tools.
• Stay updated with core algorithm updates and adapt tactical execution plans accordingly.
• Generate comprehensive monthly ranking and traffic performance reports for senior stakeholders.

Required Qualification and Skills

• Bachelor's degree in Marketing, Computer Science, or a related quantitative field.
• Minimum of 0 to 1 year of hands-on experience executing successful SEO campaigns.
• Proficiency in industry-standard SEO tools including Ahrefs, SEMrush, Moz, and Google Search Console.
• Deep working knowledge of Google Analytics for tracking user behavior and conversion paths.
• Familiarity with Content Management Systems such as WordPress and basic HTML/CSS.
• Strong analytical mindset with the ability to interpret large datasets and derive insights.
• Excellent communication and cross-functional collaboration skills to drive optimization implementations.

Benefits Included

• Competitive annual compensation package with performance-based quarterly incentives.
• Comprehensive health and accidental insurance coverage for self and dependents.
• Generous paid time off, casual leaves, and annual festival holidays.
• Opportunities for continuous professional development through sponsored certifications.
• Dynamic, collaborative, and inclusive workplace culture encouraging innovation.
• Subsidized cafeteria and regular team engagement events.

A Day in the Life

Your day begins by reviewing real-time traffic fluctuations and ranking changes on SEMrush and Google Analytics. You then spend the morning collaborating with developers to fix technical site issues. Post-lunch, you analyze keyword performance data and brief the content team on upcoming optimization opportunities, ending your day by drafting a progress report for the marketing head.