Search Engine Optimization Specialist

What role will you play in the team

As our dedicated Search Engine Optimization Specialist, you will play a pivotal role in driving organic growth and maximizing our digital visibility. You will serve as the core engine behind our website's search engine rankings, bridging technical optimization with creative content strategies to attract high-intent traffic from major search engines across competitive digital landscapes.

What you will do

You will audit existing web architectures, conduct comprehensive keyword research, and execute rigorous on-page and off-page optimization strategies. Your daily routine will involve tracking keyword fluctuations, collaborating with content creators to optimize meta tags, resolving technical site errors using Google Search Console, and building authoritative backlinks to elevate domain authority.

Key responsibility

• Conduct comprehensive keyword research utilizing advanced SEO tools like Ahrefs, SEMrush, and Moz to identify high-converting search queries.
• Execute rigorous on-page optimizations including meta tags, header tags, image alt texts, and URL structures for maximum visibility.
• Perform regular technical SEO audits to identify and fix crawl errors, broken links, slow page speeds, and mobile responsiveness issues.
• Develop and implement robust off-page link-building strategies to enhance domain authority and organic referral traffic.
• Monitor organic traffic trends, keyword rankings, and user behavior metrics using Google Analytics and Google Search Console.

• Collaborate closely with content writers and web developers to ensure published assets align with search intent and best SEO practices.
• Analyze competitor backlink profiles and content gaps to formulate proactive strategies that outrank industry rivals.
• Prepare and present detailed monthly performance reports highlighting organic traffic growth, conversion rates, and ROI to senior management.

Required Qualification and Skills

• Bachelor’s degree in Marketing, Information Technology, Communications, or a related quantitative field of study.
• Minimum of 0 to 1 year of hands-on professional experience in executing successful organic search engine optimization campaigns.
• Proficiency in industry-standard tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Solid foundational understanding of technical SEO elements such as XML sitemaps, robots.txt, schema markup, and canonical tags.
• Familiarity with Content Management Systems like WordPress, Shopify, and Drupal for implementing on-page changes.
• Strong analytical mindset capable of interpreting large datasets, traffic trends, and keyword performance metrics accurately.
• Excellent written and verbal communication skills for effective collaboration with cross-functional design and content teams.

Benefits Included

• Comprehensive health insurance coverage including hospitalization and outpatient care benefits for employees and immediate family dependents.
• Generous paid time off policy encompassing annual leaves, casual leaves, sick leaves, and declared public holidays.
• Continuous professional development allowance for attending certified digital marketing workshops, webinars, and advanced courses.
• Regular team-building events, recreational activities, and an inclusive, vibrant, and collaborative modern workspace culture.
• Performance-based quarterly bonuses and annual appraisal reviews recognizing exceptional dedication and impactful contributions.
• Provident Fund (PF) and gratuity contributions in accordance with statutory government regulations and labor laws.

A Day in the Life

Your typical workday begins by reviewing Google Analytics and SEMrush dashboards to monitor overnight ranking fluctuations and organic traffic spikes. You spend the morning conducting a technical site audit to identify newly broken links before collaborating with the content team to refine meta descriptions for upcoming product launches. The afternoon involves analyzing competitor backlink profiles and drafting a comprehensive outreach strategy to secure high-quality guest blogging opportunities.