Search Engine Optimization Specialist

What role will you play in the team

As our dedicated Search Engine Optimization Specialist, you will play a pivotal role in driving our organic growth strategy across multiple digital touchpoints. You will be responsible for formulating, executing, and scaling comprehensive SEO campaigns that significantly elevate our brand visibility, improve search engine ranking positions, and maximize organic inbound lead generation for our core marketing initiatives.

What you will do

You will actively monitor website performance metrics, conduct exhaustive technical audits, and execute robust on-page and off-page optimization strategies. Your daily routine will involve collaborating closely with content creators and web developers to implement algorithmic updates, resolve indexing errors, build authoritative backlink profiles, and continuously refine our digital footprint to outpace market competitors.

Key responsibility

• Conduct comprehensive keyword research using industry-standard tools like Ahrefs, SEMrush, and Moz to identify high-value search terms and user intent gaps.
• Execute meticulous technical SEO audits to identify and rectify crawl errors, broken links, site speed bottlenecks, and mobile responsiveness issues.
• Optimize on-page elements including title tags, meta descriptions, header tags, image alt texts, and internal linking structures.
• Develop and execute effective off-page link-building campaigns through ethical outreach, guest blogging, and digital PR strategies.
• Collaborate with the content marketing team to provide SEO-driven content briefs that align with target audience search queries.
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  Monitor, analyze, and report on organic traffic, keyword rankings, and conversion metrics using Google Analytics and Google Search Console.
• Stay updated with the latest search engine algorithm updates and industry best practices to adapt strategies accordingly.
• Perform competitor gap analysis to discover new organic traffic opportunities and refine existing keyword targeting matrices.

Required Qualification and Skills

• Bachelor's degree in Marketing, Communications, Information Technology, or a related quantitative field of study.
• Proven working experience in executing successful organic search engine optimization campaigns and technical audits.
• Proficiency in utilizing advanced SEO software tools including Ahrefs, SEMrush, Moz, and Google Search Console.
• Deep understanding of core web vitals, site architecture, HTML/CSS basics, and major search engine algorithms.
• Strong analytical mindset with the ability to interpret complex data sets from Google Analytics and derive actionable insights.
• Exceptional written and verbal communication skills for effective cross-functional collaboration and outreach initiatives.
• Familiarity with Content Management Systems such as WordPress, Shopify, and Drupal for direct implementation tasks.
• Demonstrated ability to manage multiple projects simultaneously while meeting strict performance Key Performance Indicators.

Benefits Included

• Competitive annual compensation package structured according to industry standards with regular performance-based appraisals.
• Comprehensive health insurance coverage including medical, dental, and vision benefits for employee peace of mind.
• Flexible working environment promoting healthy work-life balance through structured paid time off policies.
• Continuous professional development opportunities through sponsored certifications, workshops, and skill-building seminars.
• Regular team building events, collaborative workspace amenities, and an inclusive organizational culture.
• Provident Fund and retirement savings contributions in accordance with statutory guidelines.

A Day in the Life

Your day begins by reviewing real-time traffic fluctuations and keyword ranking movements on Google Analytics and SEMrush. You then spend the morning conducting a technical audit for a newly launched landing page to ensure optimal indexation. Post lunch, you collaborate with the content writing team to refine outlines for upcoming blog posts using targeted keyword data, followed by an afternoon strategy meeting with the web development crew to resolve site speed issues.