Senior Search Engine Optimization Specialist

What role will you play in the team

You will play a pivotal role in driving our organic search visibility and accelerating inbound growth across diverse digital landscapes. As a core member of the digital marketing unit, you will collaborate closely with content creators and web developers to architect technical SEO strategies that elevate keyword rankings, maximize search engine visibility, and directly influence high-intent traffic acquisition for enterprise-level campaigns.

What you will do

You will conduct exhaustive website audits, perform granular keyword research using advanced industry tools, and execute comprehensive on-page and off-page optimization strategies. Your daily routine will involve monitoring organic performance metrics, analyzing algorithm updates, and formulating actionable data-driven recommendations that enhance site architecture, improve user experience metrics, and secure authoritative backlink profiles.

Key responsibility

• Perform deep-dive technical SEO audits using SEMrush, Ahrefs, and Moz to identify and rectify crawl errors, broken links, and site speed bottlenecks.
• Execute comprehensive keyword research and intent mapping to formulate robust content strategies aligned with search engine algorithms.
• Monitor organic traffic fluctuations, ranking positions, and conversion metrics daily through Google Analytics and Google Search Console.
• Develop and execute ethical link-building campaigns to acquire high-authority backlinks and improve domain authority scores.
• Collaborate with web development teams to ensure proper implementation of schema markup, canonical tags, and mobile responsiveness.
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  Optimize existing website copy and metadata for target keywords while maintaining brand voice and engagement standards.
• Conduct thorough competitor backlink and content gap analyses to uncover untapped organic growth opportunities.
• Prepare comprehensive monthly performance reports detailing organic acquisition trends, KPI achievements, and ROI metrics for stakeholders.

Required Qualification and Skills

• Bachelor's degree in Marketing, Computer Science, Communications, or a related analytical field with proven industry experience.
• Demonstrated expertise in utilizing enterprise SEO platforms including SEMrush, Ahrefs, Moz, and Google Search Console.
• Advanced proficiency in configuring and analyzing Google Analytics for tracking organic conversion pathways and attribution modeling.
• Deep working knowledge of Content Management Systems primarily WordPress, Shopify, and basic HTML/CSS principles.
• Strong understanding of technical SEO parameters, page speed optimization tools, and core web vitals benchmarks.
• Exceptional analytical capabilities with the ability to interpret complex data sets and translate them into actionable strategies.
• Proven track record of successfully scaling organic traffic and improving keyword rankings for competitive industry verticals.

Benefits Included

• Competitive annual compensation package structured inline with industry benchmarks and individual performance milestones.
• Comprehensive health insurance coverage extending to immediate family members for complete medical security.
• Generous paid time off policy including casual leaves, earned leaves, and statutory public holidays.
• Dedicated professional development allowance for acquiring advanced digital marketing certifications and attending conferences.
• Flexible working arrangements supporting a healthy work-life integration across our major office locations.
• Regular team-building events, wellness programs, and a collaborative, inclusive modern work environment.

A Day in the Life

Your day begins by reviewing real-time organic traffic dashboards and keyword ranking fluctuations in Google Analytics and Ahrefs. You then lead a cross-functional sync with the content team to review optimized article drafts, followed by a technical audit session with developers to resolve newly flagged site errors. The afternoon involves analyzing competitor backlink profiles and compiling data for the upcoming monthly client strategy presentation.