Senior Search Engine Optimization Specialist

What role will you play in the team

As our Senior Search Engine Optimization Specialist, you will spearhead our organic search growth initiatives across multiple high-traffic domains. You will play a foundational role in shaping our overarching digital acquisition strategy, ensuring our brand dominates search engine results pages for high-intent commercial keywords. Your expertise will directly influence inbound traffic quality, lead generation efficiency, and overall digital revenue expansion through meticulous technical audits, strategic content optimization, and authoritative link-building campaigns tailored specifically for competitive markets in India and globally.

What you will do

You will conduct deep-dive technical SEO audits using advanced diagnostic software to identify and rectify crawl errors, site architecture bottlenecks, and core web vitals deficiencies. Your daily routine will involve collaborating closely with content writing teams to optimize meta tags, header structures, and keyword density for maximum organic visibility. Furthermore, you will monitor algorithmic updates, analyze competitor backlink profiles, and execute high-impact outreach strategies to secure premium, niche-relevant backlinks that elevate our domain authority and drive sustainable, long-term organic growth.

Key responsibility

• Perform comprehensive technical, on-page, and off-page SEO audits regularly to maintain flawless website health.
• Execute keyword research strategies using Ahrefs and SEMrush to uncover high-converting search queries.
• Monitor organic traffic fluctuations, ranking drops, and indexation issues utilizing Google Search Console and Google Analytics 4.
• Develop and oversee scalable link-building campaigns targeting high-authority domains within our specific industry vertical.
• Collaborate with web development squads to ensure optimal site speed, mobile responsiveness, and structured data implementation.

• Analyze SERP features and adapt optimization strategies to capture rich snippets, featured snippets, and local pack listings.
• Prepare comprehensive monthly performance reports detailing organic traffic growth, conversion rates, and ROI metrics for executive stakeholders.

Required Qualification and Skills

• Bachelor's degree in Marketing, Information Technology, Business Administration, or a related quantitative field of study.
• Minimum of 2 years of hands-on, verifiable corporate experience managing enterprise-level organic search campaigns successfully.
• Advanced proficiency with industry-standard SEO toolkits including Ahrefs, SEMrush, Moz Pro, and Screaming Frog.
• Deep technical understanding of HTML, CSS, JavaScript rendering impacts, and various Content Management Systems like WordPress and Shopify.
• Demonstrated expertise in utilizing Google Analytics 4 and Google Tag Manager for custom conversion tracking and attribution modeling.
• Strong analytical mindset capable of translating complex data sets into actionable optimization roadmaps and prioritization matrices.
• Exceptional written and verbal communication skills for cross-functional collaboration and high-level stakeholder presentation.

Benefits Included

• Competitive annual compensation package structured to reward high performance and technical excellence in organic search marketing.
• Comprehensive health, medical, and life insurance coverage ensuring total peace of mind for you and your dependent family members.
• Generous paid time off policy encompassing annual leaves, casual leaves, sick days, and national public holidays.
• Flexible working hours with robust infrastructure support to ensure seamless execution of daily operational objectives.
• Dedicated annual learning and development budget allocated for professional certifications, conferences, and advanced skill enhancement workshops.
• Vibrant, inclusive office environment featuring recreational zones, complimentary meals, and regular team-building engagement events.

A Day in the Life

Your workday begins with reviewing overnight traffic anomalies and keyword ranking fluctuations via Google Search Console and SEMrush dashboards. You then lead a brief sync with the front-end development team to resolve a critical canonical tag issue discovered during yesterday's crawl. Post-lunch, you spend dedicated hours analyzing backlink acquisition opportunities, drafting outreach templates, and collaborating with copywriters to optimize new landing page drafts for upcoming product launches. The afternoon concludes with compiling data for the weekly executive reporting deck, ensuring all organic KPIs are clearly articulated.